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#70: Marketing & Psychology - Why Giving Feels So Good

communication strategy marketing strategy podcast Feb 01, 2020

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Why does giving feel so good? 

Today we explore the psychology behind “neuromarketing,” why scientists believe that generosity is hard-wired into our psyches - and how nonprofit marketers can tap into and honor those altruistic impulses.

Not only that, but I’ll discuss some practical examples of the things your nonprofit can do that will help potential donors to give to your organization. 

Because even though most of us have generous impulses, it still requires getting the right message at the right time in front of the right people to get that person’s generous feelings to turn to your cause or mission.

But understanding the psychology behind giving will help your heart-centered organization improve the world in ways that go beyond your mission statement. It will give you the power to impact not only the clients you serve, but the people who join you on the journey by donating their money, time or talents.

Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity and camaraderie as you do what you do to make the world a better place!

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Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

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And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!