#64: What Should Be In Your 2020 Nonprofit Marketing Plan

The end of the year is almost here and while I’m guessing you are deep into your final fundraising push for 2019, I’d like you to take a quick little break with me to think about the coming year. 

I don’t know about you, but thinking about the new year always gets me ramped up. It’s like when I was little and getting ready for the first day of school and I had my new clothes and notebooks and pencil carrier and Fraggle Rock lunch box and - oh my gosh, I’m really dating myself, huh? 

Anyway…

Today’s podcast is all about those anticipatory feelings and putting it into a strategic plan for 2020. A plan that will make you more confident that you are reaching more people more effectively and setting your nonprofit up for success with superior marketing.

And because I love lists (maybe even more than new notebooks and pencil carriers), this will be a 5+1 plan - five things to do now and one to continue to do throughout the year. 

Find out:

• Why a marketing avatar of your nonprofit’s clients or participants is essential
• A simple test to see if your key marketing messages are getting through
• The one thing everyone forgets to budget for in their marketing plan

Here’s to 2020 - and an ever stronger marketing plan for your organization!

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