#58: Is the Problem Your Donation Page?
Nov 02, 2019
Do you ever find yourself in this situation?
You’ve sent out a killer fundraising email, and you know you’re on the right track because there’s a lot of opens. Even better, people are clicking through to your donation page.
But then the numbers take a dive and your potential donors just disappear. The conversions just aren’t there.
If that’s happening to you, it might be that your donation page is letting you down.
Today’s episode is about the changes you can make to increase the likelihood that someone that lands on your donation page completes it and makes a gift, including:
- Making sure your donation page and your communications are mobile-responsive.
- Ensuring your page has just the right combination of elements to make gifts more likely.
- Ways to increase potential donors’ confidence in your cause - and their online security.
Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity, and camaraderie as you do what you do to make the world a better place!
Subscribe and Review in Apple Podcasts
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.
Thank you!
