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#58: Is the Problem Your Donation Page?

development donations podcast Nov 02, 2019

Do you ever find yourself in this situation?

You’ve sent out a killer fundraising email, and you know you’re on the right track because there’s a lot of opens. Even better, people are clicking through to your donation page.

But then the numbers take a dive and your potential donors just disappear. The conversions just aren’t there.

If that’s happening to you, it might be that your donation page is letting you down. 

Donation Page Essentials

Today’s episode is about the changes you can make to increase the likelihood that someone that lands on your donation page completes it and makes a gift, including:

  • Making sure your donation page and your communications are mobile-responsive.
  • Ensuring your page has just the right combination of elements to make gifts more likely.
  • Ways to increase potential donors’ confidence in your cause - and their online security.

In addition to the specifics reviewed in today’s episode, you can also download this  Donation Page Essentials checklist, full of examples of donation pages that hit all the right notes.


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