#53: Top 10 Email Mistakes You Don’t Want Your Nonprofit To Make
Sep 28, 2019
Every once and again, I’ll get an email from a lovely, heart-driven, important cause and find myself shaking my head and muttering softly, “No, no, no, no, no…”
Because I see errors in copy, layout that doesn’t work on mobile devices (often where I’m reading these emails) and missed opportunities to really make an impact.
Email is the workhorse of your nonprofit marketing communications - dependable, powerful, and versatile. It is unparalleled for driving up awareness, strengthening connections with your supporters and - if you really take advantage of what it has to offer - raising the funds you need to move your mission forward.
But you have to know how to use it effectively, and part of that is avoiding the mistakes that can cost your time, money and frustration.
Today’s episode is about my top 10 (maybe we should call them “bottom 10?”) mistakes that you don’t want your nonprofit to make.
In this episode, I discuss:
- How NOT to build your email list (and a few suggestions on what you should do instead)
- Why you may be losing out if you don’t segment and personalize your emails.
- A few easy tricks to help you proof your copy, even if you don’t have a second set of eyes to review it.
Episode #28- How Do I Build My Nonprofit’s Email List
---
By the way, I’m hosting a brand new masterclass. I’ll be giving you three behind-the-scenes secrets to successfully fundraise by email in 2019 and beyond.
I’ll show you how to create and implement an email campaign fundraising process without the overwhelm and confusion.
Go to cindymaymarketing.com/masterclass to sign up - make sure you reserve your spot because I will be doing this class LIVE only.
Subscribe and Review in iTunes
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
Click here to subscribe in iTunes!
And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.
Thank you!!