#49: Is Your Email List Fundraising Ready?Aug 31, 2019
In talking with nonprofits, I often ask them about the connection between emails to their supporters and fundraising.
Some are hesitant - they view their email subscribers as people they only reach out to in order to keep them up-to-date on news at the nonprofit, or maybe to invite them to an event. The fundraising is done through other means. Others see every email as a potential to secure donations.
Neither viewpoint is wrong, but I think that when your outreach balances great information about your nonprofit and sincere requests for the funding that keeps you in business, it’s a very powerful combination.
One of the keys, however, is making sure that your email list is ‘fundraising ready.’ It needs to be clean, up-to-date and organized in such a way that you reach the right supporters at the right time with the right message.
It can be a bit of a chore, but once you’ve done it, you’ve set up your nonprofit for some really exciting possibilities for fundraising. In fact, below I’ve got a special gift for you that shows just how exciting those possibilities can be and what you can do to make it happen.
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