#41: What Does Your Nonprofit Do?
Jul 06, 2019
It seems like the simplest question in the world: What does your nonprofit do?
But if your organization is like 7 out of 10 surveyed by nonprofit marketing expert Nancy Schwartz, you might feel like your core messaging is off-target. It could be that staff, volunteers or board members aren’t giving a consistent answer to that key question. Or it could be that you try to explain what you do with too much information - which can leave your audience overwhelmed, confused and likely to tune out.
But developing a succinct and informative description of your nonprofit’s purpose is key to winning support - and doesn’t have to be hard to do. Today’s podcast goes over the five questions you should ask yourself to come up with a precise, spot-on description of what your organization does, who you serve and why.
It’s a quick podcast today (perfect for a summer’s walk) plus I have a new freebie to download below to help you craft messaging that will win you support.
Links mentioned in this episode:
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