#36: How To Capture The Stories That Communicate The Impact of Your Mission

marketing strategy marketing tools podcast Jun 01, 2019

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Why is it you chose a career in the field of nonprofits?

To make an impact. To give back. To help those in need.

I’m guessing all of the above.  

And as good as it feels to know how many people your organization has served, or how much you’ve collected in donations, those numbers really aren’t why you do what you do, right?

It’s the stories of people in need, people you’ve helped, people who now enjoy better lives because of the work of your organization that really keeps you connected to the cause.

And as true as that is for you, it’s just as true for all those around you.

That’s why it’s so important to share those stories of impact and inspiration.

But it’s not always easy.

Gathering story details from a client can sometimes be a delicate matter.

How do you get them to open up while respecting their privacy, and go beyond ‘what’ they received to ‘why’ it was so important?

In today’s podcast I’m sharing what I know to be the best interview techniques and questions to ask to help you conduct interviews with your clients so you can tell their stories in a way that honors them while communicating the importance of your mission.

Links mentioned in this episode:

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