#17 A Nonprofit Marketing Tool To Help You Get Greater Support

Ever feel like the work you’re doing to help raise awareness and support for your awesome organization just isn’t understood, appreciated or valued?

I’m not hosting a pity party here (no need for that), BUT understanding and appreciation for the work you’re doing to help move your nonprofit’s mission forward is important for a few very good reasons.

1. So that educated and informed decisions can be made about what marketing strategies should be used based on results instead of trends. (example: “I think snapchat is fun, we should do that”)  
2. The value of strategic marketing is understood and embraced
3. The dollars invested in marketing can be decided on wisely - showing stakeholders and donors a good return on investment.

And most importantly,

4. So you can confidently do your very best work without worrying about who might pull  the marketing rug out from underneath you. Been there, done that, and it’s no fun!

Here I’m sharing:

• Exactly what you can do to quickly communicate the effectiveness and value of the work you’re doing as a marketing, communications or fundraising professional, so that you get the support you need to do the work that will help you achieve the results your organization wants and needs.

It’s what I’ve come to know as one of the most empowering tools for everyone in the circle who is making decisions about how to get the attention and support of many people so that your nonprofit can make the greatest impact possible.

In this episode I walk you through  five communication points to share in a simple, one-page, tell-all marketing metrics report.

It’s what I’ve used to clearly communicate the value and impact of each marketing strategy to determine what works best, why, and where to go from there - answers to three critical questions that will help shape the most efficient and effective marketing plan of action for you and your organization.

Click here to listen! 

Rate, Review, and Subscribe on Apple Podcasts

Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

Click here to subscribe 

And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!