#122: 5 Reasons Why Your Nonprofit Needs Marketing Help

communications marketing strategy podcast Jul 16, 2021

There are many circumstances when a nonprofit’s leadership has no problem with engaging outside help. Accountants, attorneys, even the facilitator for a board retreat - all are typically hired outside of the organization. 

But there is often resistance when an organization looks for outside help for marketing and communications. The reasons why can range from thinking it’s unnecessary (“Who could possibly communicate our mission better than our ED?”) to fearing the cost (“How will this impact our overhead ratio?”)

Both arguments might be short-sighted. Passion and enthusiasm can’t win a nonprofit the support it deserves - at least not by itself. It has to be coupled with a strategic plan that clearly communicates a nonprofit’s message to current and new supporters in a way that maximizes the benefits.

In this episode, I discuss five benefits of engaging outside marketing and communication help:

  • Having a fresh set of eyes review your communication strategy and marketing assets
  • Expanding the capacity of your staff
  • Avoiding too many “cooks” in your marketing “kitchen”
  • Protecting your brand identity
  • Cost effectiveness

Click here to listen! 

Rate, Review, and Subscribe on Apple Podcasts

Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

Click here to subscribe 

And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!

 Get on Google Play (Button via 

PS. Be sure to join the Smart Marketing for Small Nonprofits Podcast community - Facebook group. Click here to join the conversation.