BOOK A MARKETING CONSULTATION CALL

#71: Lessons Learned For A Better 2020

marketing strategy podcast Feb 08, 2020

M+R’s highly anticipated “Benchmarks” report won’t be out for a few more months, but they have provided some insights about end-of-year giving, basically from a couple of days before #GivingTuesday right through New Year’s Eve.

These preliminary numbers are important because they confirm the effectiveness of many of the smart and savvy strategies we have been talking about this past year on the podcast. If you haven’t tackled these items yet, it’s time to take them off the back burner because they will impact your bottom line for 2020. 

Here are the highlights:

[4:55]: How Giving Tuesday revenue grew even for those who didn’t promote it much! 

[5:28]: The $ difference one more email can make.  

[7:50]: How mobile optimization can make or break a relationship. 

[10:35]: What you must do to make sure your emails are delivered to inboxes instead of the dreaded spam folder. 

[12:32]: My advice and step-by-step instruction on how to manage your email list after making a bold move to clean it up!

As you know, I’m all about the metrics, which is why I can’t get enough of things like this report.  

Subscribe and Review in Apple Podcasts

Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

Click here to subscribe 

And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!

 Get on Google Play (Button via NiftyButtons.com)