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#71: Lessons Learned For A Better 2020

marketing strategy podcast Feb 08, 2020

M+R’s highly anticipated “Benchmarks” report won’t be out for a few more months, but they have provided some insights about end-of-year giving, basically from a couple of days before #GivingTuesday right through New Year’s Eve.

These preliminary numbers are important because they confirm the effectiveness of many of the smart and savvy strategies we have been talking about this past year on the podcast. If you haven’t tackled these items yet, it’s time to take them off the back burner because they will impact your bottom line for 2020. 

Here are the highlights:

[4:55]: How Giving Tuesday revenue grew even for those who didn’t promote it much! 

[5:28]: The $ difference one more email can make.  

[7:50]: How mobile optimization can make or break a relationship. 

[10:35]: What you must do to make sure your emails are delivered to inboxes instead of the dreaded spam folder. 

[12:32]: My advice and step-by-step instruction on how to manage your email list after making a bold move to clean it up!

As you know, I’m all about the metrics, which is why I can’t get enough of things like this report. 

But not all numbers are equal and not all numbers are worth worrying about. Which is why a few weeks ago, I focused on the “Metrics That Matter” and what your nonprofit should be tracking. If you missed it, you can catch it here.


Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity and camaraderie as you do what you do to make the world a better place!

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