#57: Nonprofit Guide to Event Marketing

events marketing strategy Oct 26, 2019

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Filling the room (or the charity sporting event or the holiday lights tour or any event you use to raise funds for your cause) requires a different type of marketing than your regular outreach.

While your mission is still front and center in this type of marketing, there is a big difference because you’re selling an experience as much as a cause. 

So how can you create buzz for your event and boost ticket sales, registrations or attendance? You need two approaches - one for your tried-and-true supporters and another to bring new people into your events as a way of introducing your cause to them.

This podcast goes into the what, when and where to promote your nonprofit event and capitalize on their success so they can just keep getting bigger and better and generate ever more support for your cause.

Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity and camaraderie as you do what you do to make the world a better place!

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