#45: The New Nonprofit Marketing Powerhouse: Postcards

I got a surprise not too long ago when I opened up MailChimp to create a mass email for a nonprofit client. The e-communication platform was promoting its latest innovation…

Postcards. (Or as they put it - “email for mailboxes.”)

It turns out that rising response rates for snail mail plus lower production costs for creating postcards equals a classic marketing strategy that deserves a look by your nonprofit as you create your marketing mix. I go over why in today’s podcast, including:

• Snail mail’s pretty impressive conversion numbers. 
• Why “real mail” can help alleviate email or digital fatigue.
• How today’s targeting capabilities can create a laser-focused list for new donor or volunteer prospects for your organization. 
• How you can blend your postcard and digital outreach so each supports the other.

So prepare to check out the new nonprofit marketing powerhouse - old school postcards.

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