Now that the New Year is here, I have two questions for you:
Welcome to the Great Reset.
After the year we’ve had, developing a marketing plan might seem like (a) an exercise in futility, given what happened last year; or (b) way too much work for a document that might end up gathering dust on a shelf.
Both of those assumptions are untrue. Your marketing plan can be a useful roadmap and developing it doesn’t have to be a beast. In fact, it can set your nonprofit up for a highly successful year.
It will also give you a chance to get back to marketing basics, while incorporating those hard-won lessons of the past year for a “hybrid” approach that will forward your mission and allow you to shift as necessary as we reset and recover in 2021.
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.
PS. Be sure to join the Smart Marketing for Small Nonprofits Podcast community - Facebook group. Click here to join the conversation.