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Why It’s Time for Your Nonprofit to Embrace QR Code Marketing

The first time I saw a QR code, I remember being told that it was going to be the next big thing, a game changer in the world of marketing. 

QR codes were the latest innovation for engaging with people on-the-go, a way to connect more fully with the ever-growing number of people who were...

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When And How To Change Your Nonprofit Marketing Plan

You had a marketing plan.

You did all the necessary groundwork to raise the awareness and support your nonprofit needs. You identified objectives, decided on strategies, and put the whole strategic plan into motion.

But despite all that work, you find you are still falling short of your goals....

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5 Signs You May Need Help With Your Nonprofit Marketing

We’ve talked in previous blog posts about how important it is to track your nonprofit marketing metrics. You know the difference between vital metrics and vanity metrics. But all the data in the world doesn’t matter if you don’t know what to do with it — or, worse yet, if...

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How To Help Your Team Handle The Hard Stuff

Managing one’s own stress, anxiety, and exhaustion is hard enough.

But it often falls on the shoulders of nonprofit leaders to help their team manage feelings of pressure and overwork to prevent burnout

Not to mention, that a nonprofit’s day-to-day work often involves helping staff...

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Nonprofit Turnover: What It’s Costing You and What To Do About It

Employee retention among nonprofit organizations is a genuine challenge. But then, so is employee retention among private businesses. In fact, the situation is not as dire as you have been led to believe.

Nonprofit Turnover Is High (But Not As High As You Think)

When you Google “Nonprofit...

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6 Signs You Should Let Someone Go From Your MarCom Team

Finding and hiring the right people for your Marketing and Communications Team is no easy feat. As the CEO or ED of your nonprofit, it’s on you to cultivate a workplace and environment in which your team can perform to the fullest.

But that said, it’s also your team members’...

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3 Tools For Creating the Ideal Team

Marketing/Communication is hard enough. Finding the right people to tackle those objectives and goals that fall on that MarCom Team? Sometimes it feels almost impossible.

Fortunately there are resources available to evaluate the skills of prospective team members - not in terms of right or wrong,...

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Nonprofit Marketing Metrics That Matter Most

How To Know When Your Nonprofit Marketing is Working

Today we venture into the world of marketing metrics.

As always, it is not enough to simply throw messages out into the wind and hope for the best. It is vital to take a step back and think about how you measure whether your messaging and your...

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The 5 A’s of Nonprofit Delegation Best Practices

As we’ve discussed in previous blog posts, as the leader of a nonprofit organization, you can do anything, but you cannot do everything.

 

We know, however, that’s not going to stop you from trying.

Delegating is hard. It’s one of the hardest things to do as a leader of any...

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How to Lead Your Marketing Team

As the Executive Director of your nonprofit organization, you’re going to grapple, often, with one singular fact:

You can do anything, but you cannot do everything.

Does that make sense?

By this I mean: you have the skills, the experience, and the tenacity to reach the position you’re...

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How To Communicate The Value of Marketing To Your Board

You already know how important marketing is to the success of your nonprofit organization. It allows you to spread awareness of your message and mission, build a recognizable identity both online and offline, and above all, to raise funds for your cause by building sturdy, long-lasting...

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How To Build a Marketing and Communications Team to Achieve Results

As the leader of your nonprofit organization, it is vitally important not only to advance the mission of your organization, but also to make your audience -- current and potential -- aware of what your organization does and what kind of impact you’re making.

In order to spread your message...

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