Nonprofit Email Communications Made Easy and Effective

Is your e-newsletter doing its job?

How you answer these three questions will let you know:

• Are you considered an authority when it comes to your mission?
• Do your supporters and those you serve trust you?
• Have your email open and click-through rates increased?

If you can answer "yes" to all of...

There are many circumstances when a nonprofit’s leadership has no problem with engaging outside help. Accountants, attorneys, even the facilitator for a board retreat - all are typically hired outside of the organization. 

But there is often resistance when an organization looks for...

Events manager Danielle Snelson says that 2020 gave nonprofits (and everyone else) permission to hold their events virtually. The question is, now that the pandemic is receding and in-person gatherings are more common, should we keep it virtual in 2021?

That’s the question I posed to her...

2020 was a year like no other. We endured a health crisis, economic uncertainty and social unrest. But the generosity and kindness we showed were also unprecedented. 

That was my big takeaway when I read the recent M+R Benchmark report, which tracks digital marketing and fundraising for the...

Deliverability has become a major concern for nonprofits sending out emails. While you can see when emails bounce easily in most platforms, knowing how many end up in spam folders or are rejected by filters is more of a mystery. 

That's why it's important that you have email authentication...

Despite their good intentions (and sometimes because of them), nonprofits are not immune to PR nightmares.

Just think of the recent examples that have popped up in your newsfeed: the Girl Scouts tweet about U.S. Supreme Court Justice Amy Coney Barrett; Wounded Warriors lavish spending; MIT Media...

What can a former flutist in “The President’s Own” United States Marine Band teach you about effective and persuasive writing?

Quite a lot, as it happens, and in this “Marketer on a Mission” podcast, Kathy Widenhouse shares with Cindy her insights on ways to create...

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? 

Video is the ultimate storytelling device, says Burr Purnell, the Director of Social Good at VidMob Gives, and using it gives nonprofits an easy, fast, and affordable way to...

Jarrett Ransom, the self-described “Nonprofit Nerd” talks with Cindy about strategies to build your relationships with your donors. Concentrating on “Return on Relationship” instead of “Return on Investment” will get you much farther in your retention efforts....

Donor retention continues to remain important, but as with everything else in 2021, your approach to it will be a little different as we begin our recovery from the pandemic. 

The basics remain the same: if your nonprofit has a high retention rate, you have a base of supporters you’ll...

The New Year is our cue to take up different things, try the unknown, expand who we are. 

That same adventurous spirit should be part of our nonprofit marketing efforts as well. Marketing keeps evolving and we need to be willing to investigate new methods and avenues to keep up with...

Now that the New Year is here, I have two questions for you: 

• What would success for your nonprofit really look like in 2021?
• And how will your marketing plan get you there? 

Welcome to the Great Reset. 

After the year we’ve had, developing a marketing plan might seem like...