Let’s face it: for most of us responsible for social media content, it can sometimes feel like we’re on a hamster wheel. I think this is particularly true if you’re planning out a week or two weeks or even a month of posts. 

You have messaging, you absolutely believe in your cause, but how do you keep it engaging when it feels you are saying the same thing over-and-over-and-over again? How do you keep yourself engaged, much less your target audience? 

This podcast...

So your nonprofit got itself a Google AdsGrant. Good for you! 

Now the real work begins. 

That’s the word from Steven Aguiar, founder of Good Goes Further and this week’s Marketer on a Mission interviewee. Steven helps nonprofits create and execute plans for digital growth using the expertise he gained while transforming marketing at MTV, The FADER, and the Players’ Tribune.

During our interview, he talks about how Google AdGrants Work and how nonprofits can...

In a “normal” year, it would be advisable right about now for you to look at the big plans you made for your nonprofit’s marketing in 2020, give an honest look at what you were able to accomplish so far and adjust as needed for the remaining six months of the year.

In 2020, the era of pandemic, economic shutdown and civil rights protests, it’s not just advisable, it’s essential.

It’s time for you to look at those plans you made in January, when it’s...

Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.

But, really, it’s so much more. 

With more than half of all Internet users accessing websites, emails and more through their phones, it’s also about making sure your content is tight and easy to consume. That means text that’s easy to read and...

A question for nonprofits right now is what we can do as marketers to shore up our organization’s financial position as we weather this prolonged crisis. 

One option is to seek out new donors, but that can be an expensive way to go - about 10 times more expensive than retaining a current donor. But you’ve probably reached out to your current donor base (possibly more than once) during this challenging time. 

Where else can you turn? 

Well, there is a group that...

Right now it feels that we’ve come to a shift, a tipping point long overdue in the fight for equity and social justice for Black Americans. Out of the horror of the killing of George Floyd (and Ahmaud Arbery and Breonna Taylor and too many to list here) we may see a sustained effort to combat racism and recognize white privilege. 

How can non-black’s in the nonprofit community help? By becoming allies to the cause. 

Doing that and working towards systemic changes...

Right now, during this confounding and troubling time, your nonprofit has a dual role.

The first is the stated goal embodied by your mission statement. Whether you’re promoting education, fighting food insecurity, sheltering the homeless, protecting animals, raising the next generation of entrepreneurs, curing disease or providing culture to the masses, you’re helping to heal the world. 

But you’re also providing a space where people can take a stand. At a time when we...

As we tentatively make the shift from crisis response to economic recovery, it’s time for nonprofits to get back to the basics of building relationships with their audiences. 

And that means working on building relationships and some variation on that dreaded term “increasing engagement.” Engage more donors, have more engaging content, build more engagement strategies. 

What the heck does it all really mean? Why is it so important? And how do you do it? ...

As we slowly (and safely) emerge from the shadow of this pandemic, there’s a big question facing us: 

What is the world going to look like for our clients, our supporters and our nonprofits?

There has been a lot of gloom and doom - about the length of this crisis, about our economy’s ability to recover, and about whether nonprofits will be able to survive these changes. Loss of revenue, loss of volunteer hours, cancellations of major fundraisers are all a very legitimate...

Right now might not seem like the time to try to get publicity for your nonprofit.

If you are serving in an organization that’s in the middle of the pandemic storm - nonprofits that are dealing with homelessness, food insecurity, financial assistance or public health - you probably aren’t looking for earned media, because the reporters are coming to you.

But even nonprofits who are not front and center right now shouldn’t abandon outreach to the media. One of the ways we...