Nonprofit Email Communications Made Easy and Effective
Increase Awareness - Build Relationships - Attract & Retain Donors using email!
As we’ve discussed in previous blog posts, as the leader of a nonprofit organization, you can do anything, but you cannot do everything.
We know, however, that’s not going to stop you from trying.
Delegating is hard. It’s one of the hardest things to do as a leader of any...
As the Executive Director of your nonprofit organization, you’re going to grapple, often, with one singular fact:
You can do anything, but you cannot do everything.
Does that make sense?
By this I mean: you have the skills, the experience, and the tenacity to reach the position you’re...
You already know how important marketing is to the success of your nonprofit organization. It allows you to spread awareness of your message and mission, build a recognizable identity both online and offline, and above all, to raise funds for your cause by building sturdy, long-lasting...
As the leader of your nonprofit organization, it is vitally important not only to advance the mission of your organization, but also to make your audience -- current and potential -- aware of what your organization does and what kind of impact you’re making.
In order to spread your message...
Whether your list of email subscribers is 500 or 5000, you are going to lose about 25 percent of them over time.
They won’t unsubscribe - they’ll just stop opening your communications and become dormant, their eyes skipping right over you in their inbox, moving on to the next...
Here’s a statistic to keep in mind when developing the marketing strategy for your nonprofit this year: $42.
That’s the average return on investment for email campaigns. For every $1 your organization spends on emails, you will get, on average $42.
It’s why having a solid...
Being bold is good - whether you are in the for profit world or the nonprofit world.
In the corporate sector, the names associated with being audacious and meeting the moment are measured by their profitability or market share. Folks like Jeff Bezos or Elon Musk or Tim Cooke.
For...
Nonprofits spend a lot of time thinking about how to attract new supporters. Worried about donor churn or dwindling ranks or volunteers, they are on the lookout for new people who share their passion and are willing to commit their time, talent and treasure for a cause.
One of the...
The pressure we put on ourselves because of time often makes us feel like time is the enemy. But it really isn’t. It’s more like a currency that is yours to spend as you see fit.
The question is - are you spending it wisely?.
You might be working evenings or on weekends, just...
Video may have killed the radio star, but it will bring new life to your emails.*
It’s estimated that this year, online videos will make up more than 82% of all internet traffic. That’s 15 times higher than it was in 2017! And, multiple studies and surveys show that people...
Inspiration - it’s the fuel of nonprofits. It’s what makes people work harder and more creatively. It is the well that we draw on when the problems seem too big, too complicated and we are too tired.
And for the nonprofit leader there are hundreds - if not thousands - of books,...
Is email dead? No.
Is it still a good way of connecting with your nonprofit’s supporters and driving everything from event attendance to donations? Absolutely.
Will it be a little harder in 2022? Unfortunately, yes.
It’s not so much that emails won’t be a viable option this...
