Nonprofit Email Communications Made Easy and Effective

Often nonprofits fall into two camps in terms of how they perceive their donors. 

On the one hand is the “us versus them” prism, where your donor seems like a fickle source of support. It’s almost like your communications to them disappear into a black box, and you...

It’s crunch time for #GivingTuesday, so this is a quick podcast on one important aspect of your email campaign for this international day of giving - your email subject lines.

Fortunately, the general rules of writing a good subject line apply to Giving Tuesday as well. Things like...

Your organization is not required to save the world by itself.

In fact, nonprofits are uniquely qualified to seek out partnerships that will further their programs, or help them launch new ones. It’s almost part of the DNA of charitable groups to seek out collaborations, and that’s...

Looking to get more followers on Instagram? Then it’s time to get real with reels, those 15 to 30-second multi-clip videos that bring your nonprofit to life and make it oh-so-discoverable on the social media app.

Cindy May Marketing’s social media guru, Breece May, walks you through...

Are there times when marketing just feels like a grind? 

If you feel a weariness when planning your next e-communication, social media calendar or website update, it might be an indicator that something’s off. 

Maybe you are worried that your marketing efforts aren’t making...

Study after study shows that the return on investment for email marketing is high, and the reasons why are pretty self-evident. 

The cost associated with sending mass emails to your subscribers runs from free to not terribly expensive, depending on the size or your email list and the...

For most nonprofits, this is the busiest time of the year. Between #GivingTuesday, end-of-year campaigns, and the upcoming holiday season, calendars are packed and time is a precious commodity. 

But don’t let your big list of pressing things to do prevent you from taking a break now...

Nonprofit marketing and communication professionals understand the power of storytelling. They are eager to share the stories of the people, groups of causes they have helped. And it’s easy to see why. These are probably the most emotionally compelling stories we share - the ones that...

I know marketing wasn’t the reason you joined the world of nonprofits. You became a nonprofit professional (maybe even founded your own organization!) because you wanted to help. You have a compassionate heart and saw a problem that needed fixing. You wanted to do good for the homeless,...

Fall began this week and that can only mean one thing - it’s time to plan for #GivingTuesday.

This international day of giving, the Tuesday after Thanksgiving is always an impressive day for nonprofit organizations.

In just a few short years, #GivingTuesday has gone from a random hashtag...

People who work in the nonprofit space are acutely aware that everything they do - or fail to do - can have an impact on their ability to fulfill their organization’s mission. 

Those in a leadership position, Executive Directors or CEOs, have an added responsibility. They must ensure...

Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed to be impactful and easy-to-read. 

Here’s a handful of tips on how you can accomplish this...