Nonprofit Email Communications Made Easy and Effective

The first time I saw a QR code, I remember being told that it was going to be the next big thing, a game changer in the world of marketing. 

QR codes were the latest innovation for engaging with people on-the-go, a way to connect more fully with the ever-growing number of people who were...

You had a marketing plan.

You did all the necessary groundwork to raise the awareness and support your nonprofit needs. You identified objectives, decided on strategies, and put the whole strategic plan into motion.

But despite all that work, you find you are still falling short of your goals....

We’ve talked in previous blog posts about how important it is to track your nonprofit marketing metrics. You know the difference between vital metrics and vanity metrics. But all the data in the world doesn’t matter if you don’t know what to do with it — or, worse yet, if...

Managing one’s own stress, anxiety, and exhaustion is hard enough.

But it often falls on the shoulders of nonprofit leaders to help their team manage feelings of pressure and overwork to prevent burnout

Not to mention, that a nonprofit’s day-to-day work often involves helping staff...

Employee retention among nonprofit organizations is a genuine challenge. But then, so is employee retention among private businesses. In fact, the situation is not as dire as you have been led to believe.

Nonprofit Turnover Is High (But Not As High As You Think)

When you Google “Nonprofit...

Finding and hiring the right people for your Marketing and Communications Team is no easy feat. As the CEO or ED of your nonprofit, it’s on you to cultivate a workplace and environment in which your team can perform to the fullest.

But that said, it’s also your team members’...

Marketing/Communication is hard enough. Finding the right people to tackle those objectives and goals that fall on that MarCom Team? Sometimes it feels almost impossible.

Fortunately there are resources available to evaluate the skills of prospective team members - not in terms of right or wrong,...

How To Know When Your Nonprofit Marketing is Working

Today we venture into the world of marketing metrics.

As always, it is not enough to simply throw messages out into the wind and hope for the best. It is vital to take a step back and think about how you measure whether your messaging and your...

As we’ve discussed in previous blog posts, as the leader of a nonprofit organization, you can do anything, but you cannot do everything.

We know, however, that’s not going to stop you from trying.

Delegating is hard. It’s one of the hardest things to do as a leader of any...

As the Executive Director of your nonprofit organization, you’re going to grapple, often, with one singular fact:

You can do anything, but you cannot do everything.

Does that make sense?

By this I mean: you have the skills, the experience, and the tenacity to reach the position you’re...

You already know how important marketing is to the success of your nonprofit organization. It allows you to spread awareness of your message and mission, build a recognizable identity both online and offline, and above all, to raise funds for your cause by building sturdy, long-lasting...

As the leader of your nonprofit organization, it is vitally important not only to advance the mission of your organization, but also to make your audience -- current and potential -- aware of what your organization does and what kind of impact you’re making.

In order to spread your message...