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#8. Marketing Lessons From The Loss of a $10K Donor

podcast Nov 05, 2018

 

In today’s episode I’m sharing three all-important marketing components that must be included in every nonprofit’s outreach to ensure donors continue to support your good cause for many years to come.

They include:

  1. How to personalize your marketing so that people feel a deeper connection to you and your organization.

  2. Giving credit where credit is due to establish a value connection that reinforces how much donors are appreciated, and therefore motivated to keep on giving.

  3. How to communicate the impact of your organization in a way that maintains credibility but goes beyond the numbers to establish connection too.

The bottom line is, if you want someone to care about your cause, you need to be sure they feel like you care about them too - and you can do that in all your marketing and communications outreach using the three marketing components that I share in today’s podcast.

Links mentioned in this episode

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