#69: The Marketing Metrics That Matter Most

podcast Jan 25, 2020

 Get on Google Play (Button via

One of the reasons I find that nonprofit professionals shy away from marketing metrics is that it can be confusing. There’s a lot of numbers out there and many of them seem to be meaningless, providing no discernable context to help you capitalize on good numbers or change things up when they aren’t so good. 

Often, marketing feels like this black box experiment. You create an appeal or an email or a call to action, there’s a result, but you are mystified by what happened in the middle. It works or it doesn’t, but you have no idea why. 

Metrics allow you to peer into that black box and get a clue about what is happening, which in turn gives you options to change elements of your marketing to better reach your goals. But not all metrics are created equal.

Today’s podcast talks about the metrics that matter - and what you can do about them.

In the course of today’s episode, I mention a couple of resources and here are the links to them.

  • Donation Page Essentials Guide in case your Donation Page isn’t getting the conversions you expect.
  • A tool to test if your emails are being read as spam:


Subscribe and Review in Apple Podcasts

Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

Click here to subscribe 

And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!