#112: Greeting 2021 with New OptimismDec 18, 2020
Recharge. Reboot. Reinvigorate.
For most of us, that’s what a new year is also about.
But after a hard 2020 - and the time and effort it is going to take to recover in 2021 - I worry that my nonprofit marketing friends are almost afraid to greet the new year with optimism.
Don’t let the past year rob you of that sense of hope and purpose. There is a way to balance a positive mindset without sounding like a hopeless and uninformed Pollyanna. In this episode, I talk about:
- Why optimism, from a strategic marketing point of view, is so important and why it should NOT be confused with “toxic positivity.”
- Delve into what makes you optimistic and how that relates to the work you are doing in your nonprofit.
- Some exercises and tactics that might boost your optimism about your nonprofit in 2021 (and life in general).
Despite the previously unimaginable difficulties of 2020 and how incredibly exhausted you must feel right now, don’t lose that renewed sense of purpose the new year gives us.
And if you are worried about not having enough time to take on the challenges of the new year and take care of yourself, I have a podcast on time management you might want to explore here.
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