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Ask! (Don’t Guess) : How Donor Surveys Help You Market Your Nonprofit with Heart, Not Hype

Have you ever heard of the term “black box?”

Not the fight recorder in a plane (which, interestingly enough, is actually orange), but the term describing a process or machine that’s kind of hard to understand. Computers are a great example. You can see the input; you press buttons to print out a document. You see the output; the page coming out of your printer. But what goes on in the “black box?” Most of us have no idea.

Sometimes I think donor relations is like...

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