Are you using Instagram as part of your regular social media outreach for your nonprofit? And if so, is it a once-in-a-while thing, or a big part of your social media strategy for 2020? Or have you not taken the IG leap at all?
Wherever you are on your Instagram journey, this podcast talks about why you should take the IG plunge - or the recent trends and strategies you might not be aware of even if you are a dedicated Instagramer.
It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning more about it and ultimately supporting it.
But digital marketing is not just about having a website, an e-communication program and a Facebook page. It’s about creating that flow of...
In a study done in 2017, it was found that 71% of businesses had accounts on Instagram and that 80% of Instagram users followed at least one business on their personal account.
Okay awesome, but what does that mean for your nonprofit?
Well, with more than 800 million active monthly users worldwide, Instagram might be your best bet for increasing your reach. For FREE.
But the biggest reason I think your nonprofit should be on Instagram is this -
Every day and in every way, you are told your nonprofit must be on social media. It’s the be all and the end all to widely promoting your cause, so they say. So you create your nonprofit Facebook page, start dishing out those tweets and posting those Instagram-worthy images.
Well, now you are told - get more followers. Do what you have to so those likes and retweets and shares go up. And that’s not wrong - it’s always good to grow your audience - but...
You always need to be meeting your supporters where they are and (despite Facebook’s recent troubles) you can usually find them hanging out on social media.
Which is why that’s exactly the place where you should be supplementing your efforts to boost attendance at your fundraising event this summer.
In addition to making sure your stalwart supporters stay in the know about your event, it will give you an opportunity to reach out to more folks with advertising that won’t...
Everyone looks forward to holidays– particularly if they lengthen a weekend from two days off to three. It can be an opportunity to take a short trip or just spend more time with loved ones.
Should your nonprofit take time off as well? Is marketing your cause worth it during holidays?
Certainly, for-profit enterprises don’t pull back. Any holiday on the calendar can be sure to come with a corresponding sale offering special savings at your department store, grocery store or...
Cambridge Analytica, which misappropriated Facebook data back in 2016, is closing. Mark Zuckerberg completed two grueling days of Congressional testimony. Lots of new rules are out there about creating profiles, sharing info with third parties, and buying FB ads (particularly if your product is in politics). #DeleteFacebook, a popular movement just a couple of months ago, seems to be petering out.
Facebook is dead – long live Facebook.
In several months of challenging news for the...
Back in 2010, Andrew Lewis, posting under the handle “blue beetle,” made an observation that floated around mostly among techies, but has become more widespread in light of the Facebook data breach scandal. Here it is:
“If you are not paying for it, you’re not the customer; you’re the product being sold.”
Lewis wasn’t the first person to make the observation that it’s almost impossible to get something for nothing. In the 1970s, the...
With so much data out there, it sometimes feels like we are drowning in information. There are SO many emails, posts, tweets and videos that it’s easy for your organization’s message to get lost.
One way to make sure your nonprofit is heard above the digital din is to engage trusted people to spread the word about your cause and the great work you are doing to make the world a better place.
These people are known as influencers.
Although influencer marketing is a...
It’s understandable why the folks at Facebook wanted to make a change.
For months, there were more and more indications that people were not happy with the social media behemoth – or at least not happy when they were on it. Here’s a few examples: