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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#40: 90% of potential donors want to see video. Do you have one?

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Nine out of 10 consumers, including those who are selecting what nonprofits they will support, say that video influences their decision. That’s one of the many reasons why nonprofits need to get into the video game (even if only on their smartphones).

Video is a powerful, it’s emotionally compelling and it can inspire potential supporters to join your cause. And, contrary to popular belief, it doesn’t have to be expensive, time-consuming or technologically...

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#37: Don’t Offend Your Donors By NOT Doing This

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Sometimes, marketing efforts for nonprofits can feel like they are conducted in a black box. Why does the same email cause one person to give generously to your cause while prompting another person to hit the “unsubscribe” link.

It doesn’t have to be a mystery. Using one of the many online survey tools, your organization can get priceless insights into what makes your donors tick - and increase the odds that you’ll be able to retain them.

In this episode, I...

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#36: How To Capture The Stories That Communicate The Impact of Your Mission

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Why is it you chose a career in the field of nonprofits?

To make an impact. To give back. To help those in need.

I’m guessing all of the above.  

And as good as it feels to know how many people your organization has served, or how much you’ve collected in donations, those numbers really aren’t why you do what you do, right?

It’s the stories of people in need, people you’ve helped, people who now enjoy better lives because of the work of your ...

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#34: Why and How To Use Instagram’s New Donation Sticker

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The big buzz in the social media world this past month has been the launch of Instagram’s donation sticker. The rollout for this new tool was late last month and already, a Who’s Who of nonprofits have started using it, including: Black Girls Code, Boys and Girls Club of America, the ASPCA, Malala Fund and The Nature Conservancy.

In this episode I do a deep dive on what it is, how it works and if it’s right for your nonprofit, including step-by-step instructions on...

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#33: 13 Marketing Tools *just for nonprofits* To Help Get More Done In Less Time

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Without a doubt, I know you’re a hard working marketer.

Up early checking emails on your phone before you even have your first cup of coffee.

Website updates, social media posts, checking campaigns stats, taking calls and going to meetings all before lunch.

But a busy day doesn’t always mean a productive one. Does it?  

And that can be so frustrating….I know!

But, there are tools you can use to help make even the busiest days super productive.

One’s...

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Nonprofits Make the World a Better Place - I’m Compelled to Help

It would be hard to imagine a world without nonprofits like yours.

Your tireless hours dramatically improve our lives, whether you are giving a voice to those who need it the most, improving the environment, adding to the arts or offering hope to those who feel abandoned.

The hard work you put into your nonprofit is the reason Cindy May Marketing was started almost a decade ago.

Because as a small nonprofit, I know there are struggles and challenges that you experience that are totally...

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A Nonprofit Marketing Resource List To Be Thankful For

 

I believe marketing is the means to greater awareness and support for those in true service to others.

The more people that know about the good work you are doing, and are given the opportunity to support your mission, the better our world will always be.

So today in honor of this time of giving thanks, I’m sharing with you a Marketing Resource List that I’m certainly grateful for, and think you will be too.

It includes some of the best of the best marketing tools...

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Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!