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#45: The New Nonprofit Marketing Powerhouse: Postcards

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I got a surprise not too long ago when I opened up MailChimp to create a mass email for a nonprofit client. The e-communication platform was promoting its latest innovation…

Postcards. (Or as they put it - “email for mailboxes.”)

It turns out that rising response rates for snail mail plus lower production costs for creating postcards equals a classic marketing strategy that deserves a look by your nonprofit as you create your marketing mix. I go over why in...

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