I often get questions about what it really means to be ‘authentic’ in your business. We are who we are, we do what we do, isn’t that authentic enough?
Being business authentic is more about connecting with people, customers and clients who value what you have to offer because of the way you offer it. Let me explain.
In a world where anything and everything can be found with ‘just a click,’ we are all still wired whether we realize it...