Testimonials for nonprofits can’t provide the “main meal” of your marketing messaging about your cause. By themselves, they don’t illustrate how you are meeting needs, and they don’t offer the important details concerning your programs or how they work. They are too brief and, honestly, too subjective for that.
Instead, I think of them as the seasoning for your meal - the salt or pepper or hot sauce of your marketing efforts.
They lend credibility...
There is one big hit that many nonprofits are facing right now - the cancellation or postponement of events that they were counting on to raise needed support to continue their missions.
From Spring Galas, to fundraising walks and runs, notices of postponements and cancellations keep pouring in. Nonprofits are being forced to make what might feel like untenable decisions.
You and your nonprofit are needed more than ever right now.
Whether you are on the frontlines of the coronavirus battle, providing basic needs as lives are being upended by COVID-19 or the fundraiser for a school that has been shuttered by the virus, you are needed.
So now is not the time to shy away from marketing and fundraising.
The focus of this podcast is to get you comfortable with moving forward in marketing your mission and asking for support. You’ve got to...
Times of uncertainty - like the one we are all going through right now - are exactly when your nonprofit should double down and reach out more to your audiences and supporters.
I often get asked whether smaller nonprofits really have a chance when they try to secure corporate sponsorship for their cause, that kind of deep-pockets support that can be transformative for a nonprofit.
These nonprofits often compare themselves to larger organizations, which often have a dedicated development staff pursuing big grants and gifts. “How can my cause compete?” they ask.
As a small nonprofit, you have a big mission, big plans, big dreams, big goals and big problems that you’re working hard every day to address through your organization. Sometimes you might be tempted to wish you had some of the assets of larger organizations to accomplish more.
It makes you more nimble to address problems in real time. It lessens the amount of red tape you have to go...
What the heck is content anyway?
This comes up a lot when I work with my nonprofit clients as we create their marketing strategy. Often it’s because they think content is only one thing - the written prose used in their blogs, e-communications or social media posts.
But content is so much more. At its most basic, it’s anything that you create in any format that educates, informs or inspires people about your nonprofit.
This episode goes into what content is and my...
Why does giving feel so good?
Today we explore the psychology behind “neuromarketing,” why scientists believe that generosity is hard-wired into our psyches - and how nonprofit marketers can tap into and honor those altruistic impulses.
Not only that, but I’ll discuss some practical examples of the things your nonprofit can do that will help potential donors to give to your organization.
Because even though most of us have generous impulses, it still...
One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of a generic, mass communication.
So what is personalization? Basically, it’s taking what you know about your audiences and leveraging that information to make your emails more personal. The simplest version of personalization is using a person’s name in the email...
The end of the year is almost here and while I’m guessing you are deep into your final fundraising push for 2019, I’d like you to take a quick little break with me to think about the coming year.
I don’t know about you, but thinking about the new year always gets me ramped up. It’s like when I was little and getting ready for the first day of school and I had my new clothes and notebooks and pencil carrier and Fraggle Rock lunch box and - oh my gosh,...