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Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#63: Woman On A Mission: Martha Mertz, Founder of ATHENA International

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In 1981, Martha Mertz joined the Board of Directors of Lansing Regional Chamber only to discover that she was the only woman on the board, which wasn’t too surprising for that time. What was surprising was that a year later, when she brought forward the names of two women she admired as candidates for the board, her male colleagues dismissed the idea out of hand.

“Martha,” she was told, “these women aren’t leaders.”

It wasn’t that she picked...

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Inspiring Woman on a Mission: Ronnie Walker

Earlier this year, Ronnie Susan Walker was honored at a Catholic Charities luncheon in Chicago for her  “extraordinary service to suicide loss survivors” as the founder of Alliance of Hope. Since 2008, the nonprofit has been working to decrease stigma, increase understanding of the suicide loss experience, and provide direct support to survivors.

In a way, it brought Ronnie full circle on a journey that began in 1995, when her stepson, Chan, ended his life.

Channing Werner...

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Inspiring Woman on a Mission: Karen Morrison

Water can transform.

In the water, you can be almost 90 percent lighter. Water provides a natural resistance that allows you to stretch your muscles and get a workout without straining your joints. The buoyancy lets you practice your balance without fearing a fall. Floating feels like freedom. And in the pool, you can often do things you might not be able to do on dry land.

Karen Morrison knew of all of this before she founded AquAbility in 2010. She had worked for years as a swim instructor,...

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Inspiring Woman on a Mission: April Krowel

April Krowel says that February 13, 2016 was the worst night of their lives.

It’s not that she or her husband, Justin, had lived sheltered lives before then. They both served in the military in Iraq in the years following 9/11. They had seen friends die of suicide after they returned home from the war. But this was different.

They were in the middle of helping their youngest daughter, 8-month-old Aubrie – known as Brie or Briezy – transition to sleeping on her own in her...

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Inspiring Woman on a Mission: Lisa Blacknoll

Lisa Blacknoll is a woman who, once she identifies a problem, does something about it.

After her third child was born, she worried about the transition from breastfeeding to bottle-feeding when she returned to work as a proposal manager for Boeing. She had tested a bunch of bottles, but none of them really had what she wanted – something that would mimic the experience of breastfeeding.

Finally, she decided to design a baby bottle herself. She did extensive research, found elements of...

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Inspiring Woman on a Mission: Linda Keys

Sometimes a higher power puts you exactly where you need to be to make a difference.

That’s what happened to Linda Keys back in 2015 in Marks, Mississippi. Linda left her home state right after high school, moving north to Chicago. She had a successful 30-year career and was looking forward to retirement back in Mississippi, where she could take care of her mother.

One chilly day in November, Mom wanted McDonald’s for breakfast. So Linda bundled up, got in her car and started...

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Inspiring Woman on a Mission: Gemma Sisia

Gemma Sisia’s parents, Sue and Basil, fervently believed in the power of education to change the future.

The couple, who raised eight children on a sheep wool farm in New South Wales, Australia, made significant sacrifices to ensure that their seven sons and one daughter had excellent educational opportunities. They also were strong believers in community service.

“They had an open-door policy at home for people wanting to come, stay, and have someone to listen to them,” she...

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An Inspiring Year: Women on a Mission

In the past 12 months, I’ve had the honor of featuring more than 30 of your fellow nonprofit leaders as “Women on a Mission.” Every time I get a chance to research and write about these amazing women, my heart takes flight - and it makes me more determined than ever to offer marketing help to all the great nonprofits out there, so they can continue to do their good work.

Here are some highlights and updates from the past year:

  • Let me start with one near and dear to my heart...
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Inspiring Woman on a Mission: Beth Franklin

When Beth Franklin first thought about a nonprofit that would use Animal-Assisted Therapy, having a therapy dog or cat was not a common thing and pretty much unheard of in her hometown of Birmingham, Alabama.

It was the 1990s, and Beth was heading the Birmingham Humane Society. She was working with judges in the local courts and using juvenile volunteers who had to perform community service hours at the shelter.

At first, Beth had the teens do menial work, but then she started letting them...

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Inspiring Woman on a Mission: Carol Head

It was just the flu. It would be over in a couple of days. Nothing to worry about.

That’s what Carol Head thought when she became ill about 30 years ago, after finishing graduate school at Stanford University. She was looking forward to a full life with a career, family and sports (she founded the girl’s track team at her high school in Columbus, Indiana). Which would all start the moment she got over this nasty flu bug in a couple of days.

Except that’s not what happened.

...
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