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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#64: What Should Be In Your 2020 Nonprofit Marketing Plan

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The end of the year is almost here and while I’m guessing you are deep into your final fundraising push for 2019, I’d like you to take a quick little break with me to think about the coming year. 

I don’t know about you, but thinking about the new year always gets me ramped up. It’s like when I was little and getting ready for the first day of school and I had my new clothes and notebooks and pencil carrier and Fraggle Rock lunch box and - oh my gosh,...

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#45: The New Nonprofit Marketing Powerhouse: Postcards

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I got a surprise not too long ago when I opened up MailChimp to create a mass email for a nonprofit client. The e-communication platform was promoting its latest innovation…

Postcards. (Or as they put it - “email for mailboxes.”)

It turns out that rising response rates for snail mail plus lower production costs for creating postcards equals a classic marketing strategy that deserves a look by your nonprofit as you create your marketing mix. I go over why in...

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#44: How To Get More Board Support for Marketing

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Are you a marketing follower or a leader? Early in my career, I’m afraid I was a follower, deferring to my boss or my board on their marketing ideas - even when I knew in my heart of hearts that their strategy (or overall dismissal of marketing) was misguided.

But as a smart marketer you need to also be a leader, capable of gently persuading others of the value marketing has for your organization. It’s not above your pay grade - it’s essential to your role and it...

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#23: How To Harness The Power To Make Data Driven Marketing Decisions for Your Nonprofit

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When it comes to marketing - numbers matter.

They are essential in determining how your nonprofit’s marketing efforts are doing. You keep a pulse on things like email open rates, donation dollars and engagement numbers on social media because that data helps you determine your next steps.

It’s also helpful to look at the bigger picture and check out reports showing overall marketing trends for the nonprofit sector. There are several good surveys and reports that come...

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#15 This Is How To Boldly Market Your Nonprofit In 2019

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Any resistance to marketing will hold you back from making the greatest impact you possibly can for your nonprofit.

Don’t think you have any resistance to marketing, or not sure how to really know if you do or don’t?

In today’s episode I share with you how marketing resistance shows up and what you can do to get rid of it forever - while becoming an unstoppable marketing force for good!

You’ll learn how to market boldly and why that’s so important -...

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#14 Your Nonprofit Marketing Planning Roadmap

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A marketing plan for your nonprofit provides the roadmap you need to get to where you want to go, and that’s super important. Gotta have one!

However, it’s putting that plan into action that determines if you’ll get there.

My proven marketing planning process (or what I call my secret marketing sauce) guides you through step-by-step what you need to do to make marketing work - each and every day, month over month so that you get the results you want and need to...

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Help! What Marketing Strategies Should My Nonprofit Use and When?

This is a question many nonprofit clients ask me frequently. While I try to coach an overall marketing strategy, many of them want to know the gist: what marketing strategies should they use and when are they actually effective. While this is typically decided on a case-by-case basis (as some strategies won’t work for some organizations the same way they will for others), there are some general guidelines all nonprofits can use for their initial marketing campaigns.

If...

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It’s Prime Time to Assess Your Nonprofits Marketing Efforts to Ensure Your Fundraising Hits the Mark

BONUS Nonprofit Marketing Assessment Cheatsheet Included

Now that summer is almost over, it’s time for you to start planning your next fall fundraiser. The quiet end of the season is not only the perfect time to start planning, but to assess your organization’s progress over the year thus far so you can better target your efforts for a successful fundraising season.

The decisions you make about your marketing and communications strategy are crucial to the sustainability of...

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How Smart Marketing Can Secure Sponsorships

When it comes to event sponsorships, be sure to communicate what’s in it for them!

It’s almost time for the fall fundraising season, and you’re likely already hard at work trying to plan, budget and, of course, secure sponsorships. That last one can be the most difficult tasks for nonprofits to accomplish, but it’s a necessity if you don’t want to pay out of pocket for the resources you need to actually raise money for your programs. The more sponsorships...

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Six Donor Insights That Should Shape Your Marketing Efforts

When done right, marketing is far from a guessing game

Has anyone ever told you, or have you ever told yourself, that a marketing budget isn’t a good use for your nonprofit’s funds? That marketing is more often than not just a guessing game, and that your money will be better spent funding projects rather than trying to fund awareness?

Well, it’s time to break those preconceived ideas about marketing for nonprofits because I can assure you, they are not serving you...

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