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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#66: Want Better Email Open Rates in 2020? Make It Personal.

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Welcome to 2020!

One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of a generic, mass communication.

So what is personalization? Basically, it’s taking what you know about your audiences and leveraging that information to make your emails more personal. The simplest version of personalization is using a person’s name in the email...

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#53: Top 10 Email Mistakes You Don’t Want Your Nonprofit To Make

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Every once and again, I’ll get an email from a lovely, heart-driven, important cause and find myself shaking my head and muttering softly, “No, no, no, no, no…”

Because I see errors in copy, layout that doesn’t work on mobile devices (often where I’m reading these emails) and missed opportunities to really make an impact. 

Email is the workhorse of your nonprofit marketing communications - dependable, powerful, and versatile. It is...

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#52: How Your ‘Thank You’ Email Can Boost Donations

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Beyond good manners, why is it important to thank people for their donations? 

In addition to the practical reason of acknowledging the gift and sending a receipt, saying thank you can be the start - or continuation - of a beautiful partnership with your benefactor.

It’s your chance to educate them about the impact their gift will have; to make them more aware of how they, by donating to you, are helping to change the world. And every time you do - because you should thank...

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#50: The Emails Behind a $25K Campaign

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About this time last year, a client of mine got some wonderful news. It had won a contract to run the region’s animal shelter. Now it could put into practice all of the things it wanted to see in a local animal shelter - a shift from “animal control” to “animal care”; initiatives that would increase adoptions and reduce surrenders; programs that would ensure that no animal lost its life because of a lack of space, funds or because the animal had a disease...

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#49: Is Your Email List Fundraising Ready?

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In talking with nonprofits, I often ask them about the connection between emails to their supporters and fundraising. 

Some are hesitant - they view their email subscribers as people they only reach out to in order to keep them up-to-date on news at the nonprofit, or maybe to invite them to an event. The fundraising is done through other means. Others see every email as a potential to secure donations. 

Neither viewpoint is wrong, but I think that when your outreach balances...

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#32: THE No-Cost Marketing Funnel That Gets People To Give Sooner….Not Later

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It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning more about it and ultimately supporting it.

But digital marketing is not just about having a website, an e-communication program and a Facebook page. It’s about creating that flow of...

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#28: HOW do I build my nonprofits email list?

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The evidence shows that email communication is still a vital tool in your nonprofit’s strategy to raise awareness, retain donors and find new supporters.

To tap into the true potential for email marketing, you need to keep building your email list. It’s a question you should ask yourself - what could your nonprofit do if you had more people to contact?

There’s some right ways (and a couple of very wrong ones) to go about growing your contact list and in this...

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#24: How To Market Your Mission Efficiently AND Effectively

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Marketing automation has really ramped up nonprofits’ ability to reach more people more often and to keep in touch with your donors, volunteers, partners, and supporters. Even on those days when there’s no chance to make a call or send a personal missive, automation makes sure you are top of mind through texts, emails or social media posts.

But is all this automation a bad thing? Do you sacrifice effectiveness in order to get efficiency? Does it make things too...

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