In the nonprofit marketing world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones.
And content creation has amazing ROI - it’s something that you (or a talented volunteer) can develop at little to no cost, other than the time you take to do it.
Today’s episode covers three key aspects of your nonprofit's content:
Every once and again, I’ll get an email from a lovely, heart-driven, important cause and find myself shaking my head and muttering softly, “No, no, no, no, no…”
Because I see errors in copy, layout that doesn’t work on mobile devices (often where I’m reading these emails) and missed opportunities to really make an impact.
Email is the workhorse of your nonprofit marketing communications - dependable, powerful, and versatile. It is...
I sometimes get raised eyebrows when I suggest to clients that they need to get a style guide together to protect their brand.
“Is that really necessary?” I’ve been asked. “I mean, hey, we’re not Nike or McDonald’s.”
And it’s true - these nonprofits aren’t selling sneakers or Big Macs. What they have to communicate is even more important. When the public sees their logos, images or messaging, they need to know that a nonprofit is...
I got a surprise not too long ago when I opened up MailChimp to create a mass email for a nonprofit client. The e-communication platform was promoting its latest innovation…
Postcards. (Or as they put it - “email for mailboxes.”)
It turns out that rising response rates for snail mail plus lower production costs for creating postcards equals a classic marketing strategy that deserves a look by your nonprofit as you create your marketing mix. I go over why in...
One of the most important assets your website can have is a well-developed pressroom, a virtual space that serves as a one-stop shop for information about your organization created with the media in mind.
Your pressroom will make it easier for members of the media to cover your nonprofit and it can position your group as experts on the issue you are addressing.
How many times have you heard this OR even said it yourself - we don’t have money for marketing.
My answer is ALWAYS, oh yes you do.
And it doesn’t come by way of pressuring anyone into ‘finding’ the dollars in their tight budgets to market their mission.
Instead, it’s about leaning into a value-proposition process that can very well amount to thousands of dollars of marketing support for your nonprofit.
I’m not kidding. $5,000 to $10,000 of...
It’s not just that it’s cheaper to retain a donor than to acquire a new one. That’s true, but there are some other reasons as well. Jay Love, legendary co-founder of Bloomerang noted in a blog that most major gifts come after a donor has been giving to an organization for five years. And even if your repeat donor’s gift is modest, you need to think about the lifetime impact this person could have; those small annual gifts surely do add...
Marketing automation has really ramped up nonprofits’ ability to reach more people more often and to keep in touch with your donors, volunteers, partners, and supporters. Even on those days when there’s no chance to make a call or send a personal missive, automation makes sure you are top of mind through texts, emails or social media posts.
They are essential in determining how your nonprofit’s marketing efforts are doing. You keep a pulse on things like email open rates, donation dollars and engagement numbers on social media because that data helps you determine your next steps.
It’s also helpful to look at the bigger picture and check out reports showing overall marketing trends for the nonprofit sector. There are several good surveys and reports that come...
Ever hear this one: “Do what you do best and partner for the rest.”
It’s not just a nice turn of phrase. It captures one of the true superpowers of nonprofits - collaboration. Today’s Marketer on a Mission is an expert on how to use collaborations to forward your mission, energize your base and increase your reach.
Janice Sweeter, Strategic Communications Professor at Northern Arizona University in Flagstaff, Arizona, did her dissertation on how...