Confidently Create Email Campaigns That Raise $2K-$10K
in Just 2 Weeks
AND CLAIM YOUR STAKE IN USING ONE OF THE WORLD’S MOST EFFICIENT AND EFFECTIVE MARKETING AND FUNDRAISING TOOLS
No time? No budget? No tech or graphics experience? Not sure what the heck to do to make it happen? NO PROBLEM!!
If you’re a nonprofit marketing, communications or development professional looking to gain thousands of dollars in donor support for your nonprofit in a shorter amount of time, with less stress and with little-to-no marketing budget, then you probably already know that email marketing is an option.
So I’ll spare you the spiel.
No need to preach about the power of fundraising by email and convince you of its capability.
After all, you already KNOW that successful email fundraising campaigns can power-up donations when time is short and money is needed.
You’ve seen the reports about the monumental growth of email marketing in the past few years like M+R Benchmarks or the Global Trends in Giving.
HERE'S WHAT YOU
MIGHT NOT KNOW
Even if you’ve been using email to get a few donations every now and again…...having a strategic email fundraising plan can:
-
SECURE BIGGER DONATIONS
A strategic fundraising email campaign targeting just the right people at the right time can bring in individual donations ranging from $1,000-$10,000. -
SIGNIFICANTLY BOOST DONOR FREQUENCY
Consistent email communications providing valuable insights about your mission paired with timely opportunities to re-engage can increase both the frequency and size of individual donations. -
GENERATE CONSISTENT, RELIABLE DONATION FLOW
With a strategic fundraising email campaign, bring predictability and generate more donations throughout the year with less stress and little-to-no marketing budget. Plus, you'll lessen your reliance on those big make-or-break events that cost a lot of money and require a lot of time.
EVEN THOUGH THE REASONS TO PURSUE FUNDRAISING BY EMAIL ARE OBVIOUS, THE PATH TO DOING IT SUCCESSFULLY IS ANYTHING BUT.
CREATE EMAIL FUNDRAISING CAMPAIGNS? AWESOME.
But where the heck do I start!?
Perhaps in your most inspired marketing moments you’ve made the commitment to start.
You’ve jotted down email campaign ideas in a Google doc, noted a few times during the course of the year an email fundraising campaign would be good to do and gotten all giddy over the fundraising potential.
If you’re super committed, maybe you even started cleaning up your email list and kept an eye on email open and click-through rates, assuring yourself that “someday” you’ll be incorporating highly successful email fundraising campaigns into your marketing mix.
But even with the best intentions, most nonprofit marketers end up abandoning the project, giving other nonprofits more fundraising advantages.
Here’s why most nonprofit marketers abandon the project.
Without a super clear, step-by-step project plan, they get completely lost.
They fall victim to marketing overwhelm, no-time excuses, time-sucking tech challenges or lack of clarity over exactly what they need to do next to create successful email fundraising campaigns.
Here’s why this is irreversibly crippling.
As an already busy nonprofit marketer where demands to generate greater awareness and support for your nonprofit are high, time is limited and budgets are tight, you literally can’t afford to veer off course.
And the moment you get lost in creating email fundraising campaigns, it’s almost impossible to recover. You just don’t have the time to try and try again.
Therefore, creating a process for the development and implementation of highly successful email fundraising campaigns for your nonprofit is something you NEED to get right the first time.
Unfortunately, there are actually VERY FEW nonprofits out there doing it right.
In all likelihood, other nonprofits have either failed at fundraising by email or do so ineffectively, losing subscribers and valuable donors.
Which means…..
Even if you’re late to the email fundraising party, there’s still a golden opportunity for you to jump in, get started and do it right (and collect thousands of dollars in donations each time).
That is….if you can avoid the same destructive email marketing mistakes other nonprofits are making.
THE 4 REASONS MOST EMAIL FUNDRAISING CAMPAIGNS FAIL (and how to guarantee yours won’t!)
Reason 01
Mediocre Email Marketing Mindset
Email is a powerful marketing tool. Most nonprofit marketers believe this.
Want to invite someone to an event, let them know of a volunteer opportunity, or tell them about the release of your annual report? Send them an email and you’re all set.
When using email for fundraising, however, marketing values and beliefs tend to shift a bit.
Sentiments like this bubble up:
- Email works best when used to keep people informed about what’s going on.
- We always include a link to our donation page in every email and the click-through is minimal, if any.
- Email is just a communication tool that might bring in a donation or two here and there, but nothing really substantial.
If you find yourself holding on to that kind of marketing mindset, it’s what’s holding you back from getting thousands of dollars in donations through email.
A mindset that email can substantially support and enhance your marketing and development efforts will provide you with a reliable and mission-advancing marketing asset for your organization.
Reason 02
Lack of Consistent Commitment
Creating successful email fundraising campaigns isn’t particularly hard or complicated. But there are MANY moving pieces and potential failure points along the way.
Who should I reach out to and when? How to craft messages that inspire action? How to get my email list fundraiser ready?
These are just some of the MANY questions you’ll have to answer along the way.
Most nonprofit marketers approach email fundraising campaigns as just another “thing to add to the marketing mix”. But, the thing is, you can’t treat email fundraising campaigns as just another “strategy”, “tactic” or “system”. It’s an immensely valuable (and delicate) project that when done right, can earn you thousands of dollars in donations over and over again.
Time to respect it for what it is worth - a PROJECT - and commit to it.
Reason 03
Falling Short on Follow Through
You get your email fundraising campaign ready to go, schedule your emails and wait to see what happens.
Marketing automation is indeed a wonderful thing.
But, when your campaign falls flat you wonder what the heck happened.
Even worse, you begin to doubt that email campaigns are worth the time and effort.
It’s real-time monitoring and follow-through that contribute to the success of email campaigns.
It’s what smart marketers like you do. Analyze the data, let the numbers show you the way and make in-the-moment adjustments to make the most of every email fundraising campaign.
Reason 04
Solely Fundraising Focused
Yes, it’s an email fundraising campaign.
But donations won’t come through if it’s only about “the money”.
High-pressure campaigns that call people out for not giving, tell them you can’t do it without them and that the need is extremely urgent, won’t work.
Emails that create connection, express appreciation and instill the belief that each donor is the hero of your mission (because they are!) will genuinely get you the support you want and need.
Shh...I'm going to let you in on a huge Nonprofit Marketing secret
Even though fundraising by email is a MASSIVE and quickly growing strategy for nonprofits - it’s not equally beneficial for all nonprofits.
A few nonprofits are getting a huge piece of this fundraising pie, while many others aren’t getting even a little slice.
And the main reason for this, as you’ve likely seen by now, is that while the start up barriers are relatively LOW….
….the barriers towards EFFECTIVE EXECUTION are fairly high.
But as long as you can avoid the biggest marketing blunders that sink most email fundraising campaigns, the path is paved for you to create highly successful email campaigns.
Ones that allow you to generate more life-changing support for your organization in a shorter amount of time, with less stress, little to no marketing budget and a huge return on your investment!
The key ingredients to all of this are fundraising emails that convert.
And with your permission, that’s what I’d LOVE to show you how to do.
Introducing
Develop Donors Digitally The Proven 2-week $2K-$10K Email Marketing Fundraising Formula
The Complete Step-by-Step Email Fundraising Marketing System and Implementation Plan for Reliable and Substantial Donor Support.
I've taken everything I've learned from running a marketing agency supporting nonprofits and poured it into this plan. A decade of experience raising hundreds of thousands of donation dollars is distilled into this comprehensive, highly actionable program that not only teaches you the strategies but gives you the step-by-step instructions to EXECUTE it.
DEVELOP DONORS DIGITALLY ISN’T SO MUCH A TRAINING PROGRAM AS IT IS AN IMPLEMENTATION PROGRAM.
Yes, you’ll learn the strategies behind everything you do, but more importantly, you’ll have a process to follow, a step-by-step project plan that you can use to develop and implement multiple email fundraising campaigns with confidence and clarity.
The end result: An incredibly valuable donation driving ASSET for your nonprofit, ready to be deployed when time is tight and support is needed to move your mission forward.
Develop Donors Digitally is the first program of it’s kind that…..
...IS BUILT WITH FOCUSED, RAPID IMPLEMENTATION IN MIND
No marketing fluff knowing your time is limited. No unnecessary modules or irrelevant email marketing strategies that are trendy but do nothing but complicate the process and sabotage your progress.
...TEACHES YOU HOW TO TEACH FUNDRAISING BY EMAIL
With the constant demand to increase awareness and support for your nonprofit, once the foundational pieces of this email fundraising system are put in place it can be systematically followed and implemented by others enlisted to support your efforts with confidence and ease.
...FOCUSES ON THE ‘NITTY GRITTY’
Since Develop Donors Digitally is an implementation program, you WILL be following a step-by-step process. Not only do I systematically walk you through the process of developing an email fundraising campaign, I provide marketing insights that empower you to do it with confidence.
So if you’re ready to seriously add email marketing to your fundraising mix while avoiding the pitfalls, here’s how we’ll get you there.
HOW IT ALL BREAKS DOWN
Module 1 - Ready
PLANNING Your Email Marketing Fundraising Campaigns
Here’s where we get ready to go big and set the stage for a solid plan of action for each and every email fundraising campaign you develop.
It’s where you’ll make key planning decisions about what particular type of email campaign to develop, when to best send your emails, set a realistic and achievable fundraising goal, and make sure your list is fundraiser ready.
Even if you have an email list that hasn’t responded well to donation requests before, this module provides you with the foundational elements to building out successful email fundraising campaigns using a simple, easy-to-execute process that will finally make you feel confident about adding email campaigns to your marketing mix.
Highlights:
- A complete 360 degree overview of the email fundraising roadmap that will guide you through every step needed to systematically create your nonprofit’s new digital fundraising asset.
- 3 proven types of email fundraising campaigns that convert to discover exactly where you should focus your efforts so that you never have to waste time and energy creating something that doesn’t deliver donations.
- Success secrets to mapping out a perfectly timed email campaign that fills the gaps with a surge of support that also re-engages donors at a higher, more connected and caring level.
- How to prep your list so that your emails are ‘fundraiser ready’ and not doomed to be deleted.
Module 2 - Set
DEVELOPING Your Email Marketing Fundraising Campaigns
Now that you’ve defined your plan of action, it’s time to strategically develop your emails.
Here you’ll learn the golden rules for designing and delivering emails that authentically convert readers into donors without feeling forceful, awkward or pushy.
Highlights:
- The formula to create content that inspires giving using words that communicate with compassion and care so that your donors know they are the heroes of your mission (because they are, and if you don’t let them know, you’ll lose them.)
- The step-by-step simple yet powerful strategy of designing emails with just the right balance of words and images to get instant attention and response.
- How to reinforce your message with multiple touch-points that give confidence in giving and leverage your efforts without cost or concern about being ‘too pushy’.
- Use my design guide and templates to quickly create emails that build credibility, create connection and clearly define your call to action to donate.
Module 3 - Go
LAUNCHING Your Email Marketing Fundraising Campaigns
With all the prep work complete and your emails created it’s time to launch your campaign.
In this module we put the finishing touches in motion with a pre-launch checklist that makes sure your emails are sent at just the right time to the right people, with a real-time email success tracker to guide you through the process of monitoring and managing results.
Highlights:
- The right message to the right people at just the right time technique that ensures you’re fostering stronger donor relationships that directly align with their desires and commitment to supporting your mission.
- Complete and essential to your success How-To-Guide on monitoring your campaigns and managing outcomes (including some on-the-fly adjustments that can increase your success) so that every email you send counts.
- The close with confidence campaign communication tool that brings all the pieces together to make sure you’ve got what you need to do it again (and even better!), while communicating with the powers that be what you did, why it worked and the value email fundraising campaigns deliver so that you are sure to be supported by your ED and board next time around :-)
THE GOLDEN GUARANTEE
Let me just say it like it is.
Develop Donors Digitally is the most comprehensive, step-by-step implementation program for nonprofits who are excited and COMMITTED to adding highly successful email fundraising campaigns to their marketing mix now.
Our community of nonprofit marketing, communications and development professionals are motivated, mission-driven, purposeful and super-supportive members who are marketing with heart. When you join, you will be a part of this special group.
By the end of the first week of this two-week training program, you’ll have received access to the Pre-Launch Email Marketing Campaign Roadmap, and every lesson in module one.
Meaning, you’ll have had the opportunity to map out your email plan of action BEFORE making a final commitment.
If you don’t feel totally confident and motivated by your email fundraising plan (and your ability to launch it like a pro), simply reach out, show us you’ve put in the work, and we’ll refund your investment. Full details here.
But remember, this is more than a training program. It’s a full step-by-step implementation plan and I totally believe you can do it! And I’ll be right by your side, showing you the way.
Here’s what you’re getting when you enroll today:
The Complete Develop Donors Digitally Training Program - $697 Value
- Bonus 1 - How To Set Your Email Campaign Up for $10K Success! - $197 Value
- Bonus 2 - Private, Members Only Facebook Group for 4 Weeks of Community + Accountability - $297 Value
- Bonus 3 - Weekly Live Q&A Sessions with Cindy for Troubleshooting + Clarity - $397 Value
Total Value: $1,588
When you add it all up, that’s a value of $1,588
(extremely small compared to the value of the asset you’ll be creating for your nonprofit)
But because I'm on mission too - a personal mission to empower nonprofit marketers and communicators (LIKE YOU) raise awareness and funds with super savvy skills and confidence - I’m giving you the opportunity to enroll in Develop Donors Digitally TODAY at the very special promo price of just….
Pay Monthly
2 Monthly Payments of
$248.50
OR
Pay In Full
1 Payment of
$497
Still Undecided?
What smart marketers like you asked before signing up for Develop Donors Digitally
Good news! Develop Donors Digitally is self-paced and that is oh so nice.
No deadlines over your head unless you put them there.
Each video lesson is between 5-12 minutes. They are short, to the point and chock-full of information and guided exercises that help you make decisions quickly so that you keep moving forward.
Each full module (1-2-3) takes about 35 minutes to watch in its entirety - Yes, just 35 minutes - because I know you don’t have time to waste.
Module 1 will be released October 8, 2019
Module 2 will be released October 15, 2019
Module 3 will be released October 21, 2019
The reason each module is released on different dates is to help keep you on track.
As an online training program focused on implementation students get the most out of the training when it is initially released over time. This allows you to learn each step of the process without feeling overwhelmed or confused - that’s part of my promise to you, and you’ll thank me for it later!
After the final module is released October 21, 2019 (Module 3), you will have lifetime 24-hour access to the entire course, including all bonuses. When you’re ready to do it again, you can dive in where you want and need and make things happen even quicker. That’s when it gets real good!
You smart marketer, you! You want to plan everything out and that makes me happy.
Here’s the truth. The amount of time it takes to put what you learn into action will vary depending on what marketing pieces you might already have in place, and what might need to be set up.
However, with 1-2 hours a day of dedicated time and focused attention for 5 consecutive days (1-full work week) as taught in Lesson 1, Module 2 you should be able to put all the pieces in place for a highly successful email fundraising campaign.
But, here’s where you might need to be kind to yourself. IF it takes you longer, don’t stress over it. Remember, you’re laying the groundwork for a time-leveraged, donation driving asset to be put in place for your nonprofit. Even if it takes you longer than a week to put your first email fundraising campaign together, you’ll be doing this over and over again. Each time it will likely be done quicker. You’ll learn as you go, make adjustments and generate even more donations each time you run a campaign. You’ve got this!
No. You don’t have to be techie (I’m not either!) but you have to be willing to follow instructions and seek out guidance and support. Direction is provided inside the course, and if you hit a roadblock you can reach out to me (Cindy), my amazing team and of course your peers inside the 4-week Private Facebook Group. We’re in this together.
Develop Donors Digitally is NOT an online training program like all the rest - believe me, I’ve participated and taught many! Instead, DDD is the most comprehensive, step-by-step implementation program with guided exercises, and group support to help you navigate through the process and launch email campaigns with confidence. That’s what sets it apart from all the others. The investment is extremely small compared to the value of the asset you’ll be creating for your nonprofit. One that has the potential to generate thousands of dollars in donations, over and over again. Just imagine that. You’re going to be a marketing, communications and development hero all at once!
Once you enroll in the program you’ll receive TWO emails, a confirmation notice AND an email with login details to access all your trainings. I’ll also be sending you emails as modules are released just as a reminder and little nudge to get ready to roll-up your marketing sleeves. Plus, I’ll be showing up in our Private Facebook Group for Live Q&A sessions. That’s where so much more learning can take place. I can’t wait to see you there!
Absolutely! Develop Donors Digitally comes with my Golden Guarantee.
By the end of the first week (7-days) of this two-week (14-day) training program, you’ll have received access to the Pre-Launch Email Marketing Campaign Roadmap, and every lesson in module one.
Meaning, you’ll have had the opportunity to map out your email plan of action BEFORE making a final commitment.
If you don’t feel totally confident and motivated by your email fundraising plan (and your ability to launch it like a pro) by the end of the first week, simply reach out, show us you’ve put in the work, and we’ll refund your investment. Full details here.
But remember, this is more than a training program. It’s a full step-by-step implementation plan and I totally believe you can do it! And I’ll be right by your side, showing you the way.
Bonuses will be inside your Develop Donors Digitally members area as well. You’ll see them on your training dashboard as each one is rolled out.
It’s something we all worry about. I understand. But here’s the honest to goodness truth. You don’t have to have a big email list to generate a large amount of donations. The secret to it all is how you nurture and build your list. And the good news is, I show you how to do both as soon as you enroll. As a Getting Started Bonus you’ll receive access to The Pre-Launch Email Marketing Campaign Roadmap - How To Set Your Email Campaign for $10K Success.
I’ve got you covered my friend!
Can you remind me of everything I’m getting when I sign up today?
Sure thing. It’s oh so good!!!
The Complete Develop Donors Digitally Training Program - $697 Value
- Bonus 1 - How To Set Your Email Campaign Up for $10K Success! - $197 Value
- Bonus 2 - Private, Members Only Facebook Group for 4 Weeks of Community + Accountability - $297 Value
- Bonus 3 - Weekly Live Q&A Sessions with Cindy for Troubleshooting + Clarity - $397 Value
Total Value: $1,588
When you add it all up, that’s a value of $1,588
(extremely small compared to the value of the asset you’ll be creating for your nonprofit)
TODAY’S very special promo price:
Pay Monthly
2 Monthly Payments of
$248.50
OR
Pay In Full
1 Payment of
$497
Develop Donors Digitally is Perfect for You if….
If you find yourself nodding along with any of the following, then you are in the perfect position to enroll in Develop Donors Digitally and seriously add email fundraising campaigns to your marketing mix.
-
You’re ready to take advantage of the potential email offers in substantially supporting your cause, and do it right so you don’t waste any of your valuable time.
-
You’re tired of hit or miss email campaigns that don’t generate much support and are ready to fix it once and for all.
-
You don’t mind (even welcome) the extra hand-holding and meticulous step-by-step instructions of this course…..especially when it comes to the nitty gritty of creating effective email messages and designs.
-
You’re ready to roll up your sleeves and do the work. In fact, you’re totally excited to put in the time, knowing that you’ll be creating a streamlined process to delivering highly successful email campaigns over and over again that will save you time and frustration in the future.
-
You’re willing to dedicate just a couple hours a day over the next two weeks to learn a proven email fundraising formula that will help you fill fundraising gaps in a shorter amount of time, with less stress, little to no marketing budget and a huge $2K-$10K fundraising return on your investment.
-
You’re excited about connecting with other mission driven marketers in a community that lifts one another up and cares about helping other nonprofits succeed.
So if any of the above resonates, then I can’t wait to welcome you to Develop Donors Digitally and reward your commitment with the most COMPLETE implementation program available.
Here’s what you’re getting when you enroll today:
The Complete Develop Donors Digitally Training Program - $697 Value
- Bonus 1 - How To Set Your Email Campaign Up for $10K Success! - $197 Value
- Bonus 2 - Private, Members Only Facebook Group for 4 Weeks of Community + Accountability - $297 Value
- Bonus 3 - Weekly Live Q&A Sessions with Cindy for Troubleshooting + Clarity - $397 Value
Total Value: $1,588
When you add it all up, that’s a value of $1,588
(extremely small compared to the value of the asset you’ll be creating for your nonprofit)
But as I said before, I'm on a mission too. I want YOU to be able to do this. With confidence. With clarity. And with a method that helps further your mission by driving dollars to it. That's why I'm offering the opportunity to enroll in DDD TODAY at the special promo price of just...
Payment Monthly
2 Monthly Payments of
$248.50
OR
Payment In Full
1 Payment of
$497
