Introducing
The Email Fundraising Mastery Course
Your Complete Step-by-Step Email Fundraising Roadmap To Make Email a Consistent Donation Driving Tool for Your Organization
Here’s what you’re getting when you enroll today:
The Complete Email Fundraising Mastery Course
- 3 Video Training Modules with Detailed Step-by-Step Instruction (Including Templates, Guides and Copy Swipe Files) on How To Strategically Plan, Fully Develop and Effectively Launch Simple 2-week Email Fundraising Campaigns That Consistently Generate Thousands of Dollars in Donations for Your Good Cause All By Way of Email. - $697 Value
- Bonus 2 - The Ultimate 2-Week ($2K-$10K) Email Fundraising Starter Kit - $97 Value
Total Value: $794
(extremely small compared to the long term value of the email marketing and fundraising asset you’ll be creating for your nonprofit)
However, considering everything that has happened this past year and knowing first-hand the struggles nonprofits have faced during these unusual times, I’m offering an extra special post-pandemic price. One I’ve never offered before.
The Entire Email Fundraising Mastery Course Regularly $497 NOW only $197
$300 OFF the Regular Price - BUT ONLY FOR A FEW DAYS.
Email Fundraising Mastery Course Case Studies
COURSE DETAILS
Module 1 - Ready
PLANNING Your Email Marketing Fundraising Campaigns
Here’s where we get ready to go big and set the stage for a solid plan of action for each and every email fundraising campaign you develop.
It’s where you’ll make key planning decisions about what particular type of email campaign to develop, when to best send your emails, set a realistic and achievable fundraising goal, and make sure your list is fundraising ready.
Even if you have an email list that hasn’t responded well to donation requests before, this module provides you with the foundational elements to building out successful email fundraising campaigns using a simple, easy-to-execute process that will finally make you feel confident about adding email campaigns to your marketing mix.
Highlights:
- A complete 360 degree overview of the email fundraising roadmap that will guide you through every step needed to systematically create your nonprofit’s new digital fundraising asset.
- 3 proven types of email fundraising campaigns that convert to discover exactly where you should focus your efforts so that you never have to waste time and energy creating something that doesn’t deliver donations.
- Success secrets to mapping out a perfectly timed email campaign that fills the gaps with a surge of support that also re-engages donors at a higher, more connected and caring level.
- How to prep your list so that your emails are ‘fundraising ready’ and not doomed to be deleted.
Module 2 - Set
DEVELOPING Your Email Marketing Fundraising Campaigns
Now that you’ve defined your plan of action, it’s time to strategically develop your emails.
Here you’ll learn the golden rules for designing and delivering emails that authentically convert readers into donors without feeling forceful, awkward or pushy.
Highlights:
- The formula to create content that inspires giving using words that communicate with compassion and care so that your donors know they are the heroes of your mission (because they are, and if you don’t let them know, you’ll lose them.)
- The step-by-step simple yet powerful strategy of designing emails with just the right balance of words and images to get instant attention and response.
- How to reinforce your message with multiple touch-points that give confidence in giving and leverage your efforts without cost or concern about being ‘too pushy’.
- Use my design guide and templates to quickly create emails that build credibility, create connection and clearly define your call to action to donate.
Module 3 - Go
LAUNCHING Your Email Marketing Fundraising Campaigns
With all the prep work complete and your emails created it’s time to launch your campaign.
In this module we put the finishing touches in motion with a pre-launch checklist that makes sure your emails are sent at just the right time to the right people, with a real-time email success tracker to guide you through the process of monitoring and managing results.
Highlights:
- The right message to the right people at just the right time technique that ensures you’re fostering stronger donor relationships that directly align with their desires and commitment to supporting your mission.
- Complete and essential to your success How-To-Guide on monitoring your campaigns and managing outcomes (including some on-the-fly adjustments that can increase your success) so that every email you send counts.
- The close with confidence campaign communication tool that brings all the pieces together to make sure you’ve got what you need to do it again (and even better!), while communicating with the powers that be what you did, why it worked and the value email fundraising campaigns deliver so that you are sure to be supported by your ED and board next time around :-)
CINDY'S GOLDEN GUARANTEE
I promise, this email fundraising process works.
How can I promise that?
Because it’s exactly what we have done as a marketing agency for hundreds of nonprofits for the past 10 years to generate thousands of dollars in donations using email.
The Email Fundraising Mastery Course is the most comprehensive, step-by-step implementation program for nonprofits who are excited and COMMITTED to adding highly successful email fundraising campaigns to their marketing mix.
I proudly stand behind what we teach inside my email fundraising mastery course with my golden money back guarantee. If you do the work and you’re not satisfied, show me your work and I’ll gladly give you a refund. Full details here.
Remember, this is more than a training program. It’s a complete step-by-step implementation plan and I totally believe you can do it! And, I’ll be right by your side, showing you the way.
Still Undecided?
What smart marketers like you asked before signing up for the Email Fundraising Mastery Course.
Good news! The Email Fundraising Mastery Course is self-paced and that is oh so nice.
No deadlines over your head unless you put them there.
Each video lesson is between 5-12 minutes. They are short, to the point and chock-full of information and guided exercises that help you make decisions quickly so that you keep moving forward.
Each module (1-2-3) takes about 35 minutes to watch in its entirety - Yes, just 35 minutes - because I know you don’t have time to waste.
Module 1 is all about PLANNING your email fundraising campaign
Module 2 focuses on DEVELOPING your email fundraising campaign
Module 3 walks you through LAUNCHING your email fundraising campaign
You smart marketer, you! You want to plan everything out and that makes me happy.
Here’s the truth. The amount of time it takes to put what you learn into action will vary depending on what marketing pieces you might already have in place, and what might need to be set up.
However, with 1-2 hours a day of dedicated time and focused attention for 5 consecutive days (1-full work week) as taught in Lesson 1, Module 2 you should be able to put all the pieces in place for a highly successful email fundraising campaign.
But, here’s where you might need to be kind to yourself. IF it takes you longer, don’t stress over it. Remember, you’re laying the groundwork for a time-leveraged, donation driving asset to be put in place for your nonprofit. Even if it takes you longer than a week to put your first email fundraising campaign together, you’ll be doing this over and over again. Each time it will likely be done quicker. You’ll learn as you go, make adjustments and generate even more donations each time you run a campaign. You’ve got this!
No. You don’t have to be techie (I’m not either!) but you have to be willing to follow instructions and seek out guidance and support. Direction is provided inside the course, and if you hit a roadblock you can reach out to me (Cindy), directly. Inside the course you’ll have ASK CINDY access. It might be an email reply, a quick call or even a link to my calendar to set up a one-on-one coaching call that I’ll respond with. Remember, this isn’t a marketing journey you have to take alone. We’re in this together and I’m committed to helping you get the email marketing and fundraising results you’ll be working towards.
The Email Fundraising Mastery Course is NOT an online training program like all the rest - believe me, I’ve participated and taught many! Instead, it’s the most comprehensive, step-by-step implementation program with guided exercises, and direct support from me to help you navigate through the process and launch email campaigns with confidence. That’s what sets it apart from all the others. The investment is extremely small compared to the value of the asset you’ll be creating for your nonprofit. One that has the potential to generate thousands of dollars in donations, over and over again. Just imagine that. You’re going to be a marketing, communications and development hero all at once!
Once you enroll in the program you’ll receive TWO emails, a confirmation notice AND an email with login details to access the entire email fundraising mastery course.
Absolutely! The Email Fundraising Mastery Course comes with my Golden Guarantee.
If you don’t feel totally confident and motivated by your email fundraising plan (and your ability to launch it like a pro) by the end of the second week after purchasing, simply reach out, show us you’ve put in the work, and we’ll refund your investment. Full details here.
But remember, this is more than a training program. It’s a full step-by-step implementation plan and I totally believe you can do it! And I’ll be right by your side, showing you the way.
Bonuses will be inside your Develop Donors Digitally members area as well. You’ll see them on your training dashboard as each one is rolled out.
It’s something we all worry about. I understand. But here’s the honest to goodness truth. You don’t have to have a big email list to generate a large amount of donations. The secret to it all is how you nurture and build your list. And the good news is, I show you how to do both as soon as you enroll. As a Getting Started Bonus you’ll receive access to The Pre-Launch Email Marketing Campaign Roadmap - How To Set Your Email Campaign for $10K Success.
I’ve got you covered my friend!
Can you remind me of everything I’m getting when I sign up today?
Sure thing. It’s oh so good!!!
The Complete Email Fundraising Mastery Course
- 3 Video Training Modules with Detailed Step-by-Step Instruction (Including Templates, Guides and Copy Swipe Files) on How To Strategically Plan, Fully Develop and Effectively Launch Simple 2-week Email Fundraising Campaigns That Consistently Generate Thousands of Dollars in Donations for Your Good Cause All By Way of Email. - $697 Value
- Bonus 2 - The Ultimate 2-Week ($2K-$10K) Email Fundraising Starter Kit - $97 Value
Total Value: $794
(extremely small compared to the long term value of the email marketing and fundraising asset you’ll be creating for your nonprofit)
TODAY’S very special promo price:
The Entire Email Fundraising Mastery Course Regularly $497 NOW only $197
$300 OFF the Regular Price - BUT ONLY FOR A FEW DAYS.
