A 30-minute, step-by-step nonprofit newsletter system that boosts opens, clicks, and giving —without extra staff or stress
Trusted by nonprofit teams at United Way, Boys & Girls Clubs, community food banks, arts & culture, and healthcare orgs.
Ethan Amos, CEO,
Flagstaff Family Food Center
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“Our newsletters now spark replies from board members, community members, and even those we serve—people thanking us for what we do. That sense of connection has even led to $5,000+ surprise gifts from new donors.”
Annet, Cheif Mission Officer
Cancer Support Community AZ
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“As a small nonprofit, we used to get bogged down and let email slide. With Cindy’s guidance, our newsletters now go out consistently and strategically. The result? Open rates in the 30–40% range and a big boost in engagement.”
Results: 30–50% open rates, 2–6% click-rates, and measurable giving from newsletters—without a huge team.
Here’s What You’ll Learn
(In Less Than a Day—Seriously.)
Intro: Welcome + Quick Wins (6-minutes)
Get a clear roadmap of what to expect, how the lessons flow, and how to execute the method—so you’re set up for success right from the start.
Lesson 1: The Big Shift (6-minutes)
Discover the mindset and messaging shift that makes nonprofit newsletters work now—without adding more stress to your plate.
Lesson 2: The Newsletter Framework That Works (7-minutes)
Learn the exact 3-part newsletter structure we use every week for our clients to boost engagement, build trust, and get supporters taking action.
Lesson 3: Personalize Your Strategy (5-minutes)
Adapt the framework to your nonprofit’s unique mission, voice, and audience—so it feels authentic and doable for you.
Lesson 4: Planning + Implementation (6-minutes)
Use our workbook and 30-Day Send Plan to map, plan, and publish—fast. No overthinking, no endless drafts.
All four lessons (plus the intro) are short, practical, and totally nonprofit-friendly.
Total Watch Time? 30 minutes.
Total transformation? Ongoing.
Get INBOX WORTHY Now - Just $47
To Put it Bluntly...
If You're Ignoring Your Nonprofit's Newsletter, You're Leaving Connection (and Giving) on the Table
I’ll be honest—when I open nonprofit newsletters in my inbox (and I subscribe to a lot), I get excited.
Because I want to see what’s working. What’s connecting. What’s building community and inspiring action.
But so often… I feel sad.
I see emails packed with heart, but missing the structure to get read. Updates that matter—but aren’t formatted for today’s on-the-go reader. And calls to action buried under walls of words.
Every time, I want to reach out and say:
"This could be so much eaiser. So more more effective. Let me show you how."
But I can’t personally jump on calls with every nonprofit out there and walk through our proven nonprofit newsletter process (although…if that’s all I had to do each day, I seriously would)
My team and I write newsletters every week for our awesome nonprofit clients—some who’ve been with me since I started Cindy May Marketing way back in 2012.
And I love that. I love them.
And I’ll never compromise on the one-on-one care and support we give. That’s why I only take on a few new clients each year—when a rare spot opens up.
But I had to find a way to help more nonprofits, without sacrificing service.
Because if there’s one tool every nonprofit needs to master, it’s their newsletter.
It’s the voice of your mission. The heartbeat of your community. What keeps people connected to your cause and supportive of it.
When done right, it’s the piece that turns occasional readers into donors, volunteers, advocates—and lifelong fans.
After creating thousands of nonprofit newsletters, investing just as much in email marketing trainings for me and my team, and testing everything under the sun, we’ve built a newsletter process that works really, really well.
Not just in theory. In real inboxes. Right now.
So that got me thinking…..
What could I do to make this newsletter method as accessible and affordable to as many nonprofits as possible, who want it and need it?
THAT'S what inspired me to create INBOX WORTHY
Not because newsletters are ‘what’ we do…
But because after years of creating them, testing them, and seeing the results firsthand—I know this is the one tool every nonprofit can use to make a bigger, more lasting impact.
And now, with INBOX WORTHY, you’ll get the exact nonprofit-newsletter process we use for our clients—without needing to hire a full-service agency, stretch your budget, or figure it all out alone.
It’s practical. It’s proven. And it’s made for real nonprofit professionals like you—who care deeply, wear too many hats, and still want to make every newsletter count.
In Less Than A Day, I'll Teach You How To Plan, Write and Format A Newsletter That Works - In Today's Inboxes...
Using the same proven process we use to write newsletters that get opened, build trust, and inspire consistent giving.
Until now, the only way to access this process was to hire Cindy May Marketing for full-service, one-on-one support.
Our nonprofit clients invest thousands each month for that kind of personalized email strategy—and as I mentioned earlier, we only take on new clients when space opens up (which honestly, is pretty rare).
But when you get INBOX WORTHY, you get the same proven process for just $47.
Yep—just $47 to learn the method that’s helped our clients:
✨ Stay top-of-mind
✨ Build credibility and trust
✨ And inspire consistent giving, month after month
And because I want you to put this into action right away… I’ve added $200+ worth of exclusive bonus tools you won’t find anywhere else to help you move from plan to publish—fast.
(More on those below 👀).
Now, here’s the catch… 😱
I didn’t create this course for just anyone.
I created it for nonprofit leaders who care. Who want to show up well. Who are fiercely committed to communicating with heart, strategy, and empathy—because those you serve and those who support your cause deserve nothing less.
If that’s you?
Then we’ve got a deal.
I’m going to make this easy for you.
I’m going to show you exactly how to turn your newsletter into a mission-moving machine—without the overwhelm, without the guesswork, and without having to ask your board for a bigger marketing budget (because let’s be real, that’s a tough ask—and an even tougher approval).
All it takes is one mini-course and a one-time payment of $47. You in?
About Cindy
& Cindy May Marketing
I’m an email marketing strategist, nonprofit communications enthusiast, and founder of Cindy May Marketing.
Since 2012, I’ve helped hundreds of mission-driven organizations build stronger connections, raise millions of dollars, and grow their impact through clear, heartfelt, donor-loving communication.
But here’s what I believe most:
Email is the most powerful (and most overlooked) communication tool nonprofits have.
It’s intimate. It’s personal. It shows up in the hands of those who need and care about your cause—right there on their phones—ready to keep the conversation going.
And when it’s done right?
It works.
At Cindy May Marketing, we specialize in email marketing —because it’s the one thing we’ve seen transform engagement, retention, and results for every kind of cause.
From sold-out events to crisis campaigns to “we need volunteers now” moments—email has done the heavy lifting for the nonprofits we serve.
Our approach is strategic, sincere, and 100% human.
We don’t do hype.
We don’t do complicated.
We do clear, kind, compelling communication that reflects what nonprofits are really about: making the world a better place.
I believe this work matters. Deeply.
And I believe your mission deserves emails that reflect that.
That’s why I created INBOX WORTHY —to put the most essential communication tool into the hands of more nonprofit do-gooders and make newsletters not just doable, but powerfully effective—even for the busiest mission-driven pros.
Because I’m not just here to market.
I’m here to help good people do good work even better.
A Few of The Awesome Organizations We’ve Helped Win With Email Newsletters
Who INBOX WORTHY Is For
You’re a nonprofit leader who wears all the hats and needs a simple, proven way to keep supporters engaged—without burning out or blowing the budget.
You’re a communications pro or marketer in the nonprofit space who wants a fresh, effective email strategy that connects, converts, and builds long-term trust.
You’re a founder or executive director ready to lead with clarity—and use your newsletter to rally support, raise funds, and move your mission forward.
You’re a team of one (or maybe two) who’s done with the “just get something out” approach—and finally ready for a newsletter process that’s repeatable and results-driven.
You’re a program manager or development director who knows that storytelling is powerful—and wants a framework to do it consistently and with confidence.
You’re a nonprofit do-gooder who’s committed to communicating with heart, empathy, and purpose—and wants to make every newsletter count.
What You'll Get Inside INBOX WORTHY
Intro + 4 Core Lessons
(30 Minutes)
Learn the proven nonprofit newsletter method in under half an hour—fast, clear, and totally doable.
($147 value)
The 3-Part Newsletter Framework
Our exact structure for writing newsletters that build trust, boost engagement, and inspire giving. ($147 value)
Real Newsletter Samples
Swipe proven examples from real nonprofits so you never start from scratch.
($47 value)
The Plug-and-Play Newsletter Template
A ready-to-use format that makes your newsletters skimmable, readable, and action-friendly.
($97 value)
Step-by-Step Implementation Workbook
Map out your personalized strategy with guided prompts and exercises you can use again and again.
($87 value)
30-Day Send Plan
A roadmap that helps you go from idea to “send” in just one month—no overthinking, no overwhelm.
($75 value)
Total Core Value: $600
Plus, $200 in bonuses (Behind the Send + What to Say When)
Grand Total Value: $800
Your Price: $47
✨ BONUS #1:
Behind the Send
What if you had a plug-and-play system for planning your newsletter content in just one meeting a month?
That’s what you get here. This is the exact internal process we use to create high-performing, low-stress newsletters for our agency clients—now yours to have, tweak, and use.
Includes our signature “What’s Coming Up” content meeting structure, agenda template, strategy prompts, and team tips. 💥 ($125 value)
✨ BONUS #2:
What to Say When
Blank page panic? Meet your new favorite guide.
This newsletter content prompt guide is packed with mission-driven ideas, writing shortcuts, and even ChatGPT prompts to help you craft every section of your newsletter—from the opening line to the soft ask.
Perfect for those “we have nothing to write about” moments. 💥 ($75 value)
Get It Now Just $47
Total Value: $800
FAQ's
How does it work?
How long will it take?
Is it self-paced?
Do I need special tech or email software?
Is this just for fundraising emails?
Do you offer refunds?
