In a study done in 2017, it was found that 71% of businesses had accounts on Instagram and that 80% of Instagram users followed at least one business on their personal account.
Okay awesome, but what does that mean for your nonprofit?
Well, with more than 800 million active monthly users worldwide, Instagram might be your best bet for increasing your reach. For FREE.
But the biggest reason I think your nonprofit should be on Instagram is this -
Every day and in every way, you are told your nonprofit must be on social media. It’s the be all and the end all to widely promoting your cause, so they say. So you create your nonprofit Facebook page, start dishing out those tweets and posting those Instagram-worthy images.
Well, now you are told - get more followers. Do what you have to so those likes and retweets and shares go up. And that’s not wrong - it’s always good to grow your audience - but...
For the past five years, the buzz in nonprofit fundraising has been #GivingTuesday.
Observed on the Tuesday after Thanksgiving in the United States, the day follows Black Friday, Small Business Saturday and Cyber Monday with a poignant reminder that the end of the year should not only be about holiday consumerism, but a chance to show generosity to those less fortunate by supporting nonprofits.
As I’m sure you know, each year it has become more popular than the year before, which...