I believe marketing is the means to greater awareness and support for those in true service to others.
The more people that know about the good work you are doing, and are given the opportunity to support your mission, the better our world will always be.
So today in honor of this time of giving thanks, I’m sharing with you a Marketing Resource List that I’m certainly grateful for, and think you will be too.
It includes some of the best of the best marketing tools that I know for certain provide the opportunity to expand your reach, attract and nurture supporters and overall increase the impact of your mission.
They are some of my favorite low-to-no-cost marketing tools I’ve used to help small nonprofits streamline their marketing efforts and achieve great success.
You can download and print the free PDF Guide and use it when you’re ready to explore or expand your marketing efforts, or bookmark this page and refer to it when you’re ready.
Share it with staff or volunteers who are helping with your marketing outreach as a quick and easy Go-To-Marketing-Tool-Guide.
I’ve designed it to save you time, money and frustration in searching for the best tools to support your marketing outreach without the weight or worry of a heavy price tag either!
One of the super powers of the digital age is that these marketing tools allow you to stand toe-to-toe with any big-budget, large nonprofit marketing system or program.
It’s all about marketing smart my friend!
And with this Marketing Resource List in hand, you’ll have what you need to do what you want when the time is right for you.
Here’s the list!
Graphic Design Tools – Creating compelling imagery is key to social media posts, website design and more. Today there are a slew of online creative tools that can help you make professional-looking visuals even if you don’t consider yourself a graphic artist:
Email Marketing Programs – As you know, I believe that email marketing is still essential for nonprofits today, and with these tools you can easily create communications that will inspire action. You’ll need to make some decisions, however, about how sophisticated you want the backend of your email program to be. Do you need landing pages? Do you want a vast array of templates to choose from, or will 40 or so work? What’s your budget? (Most offer free options but will limit either how many emails you can send or the number of subscribers you have). Here’s some of the best:
Mobile Marketing programs – It’s important to reach donors where they are, and increasingly they are on their smart phones, so having apps that allow donors to give easily on mobile devices is more important than ever.
Pricing will vary widely depending on what type of campaign or event you are using – an online auction at an event, text to give programs or maybe a peer-to-peer fundraiser for your cause. Typically the cost is a percentage of the donation, a per transaction charge and, if the mobile program is linked into your database, a monthly fee. Here are some of the more popular platforms:
Payment Processing Programs – For fundraising events, auctions and more, it helps to have a secure payment processing program in place for your nonprofit. From Square to Stripe to PayPal, pricing is similar to the mobile fundraising platforms, with costs including a percentage and sometimes a transaction fee (2.2% for qualifying charities plus 30 cents for PayPal; 2.75% but no transaction fee per swipe for Square; 2.9% plus 30 cents for Stripe, although volume and special nonprofit pricing is available).
Website Developer Platforms – All nonprofits need an online presence (although I have noticed a trend where some will just use a Facebook page but there are a lot of limitations going that route). But having a website doesn’t have to be a money drain. Some good examples of low cost website development programs that are also easy to use include:
GIF development tools – Yep, it’s time to get animated. Those quirky looped video bits are all the rage. When your FB post is not only an image but a moving image, the algorithm gods will look more favorably on your posts.
For my recent blog on the how and why of GIFs (including step-by-step instructions on using Giphy), check out my blog post here.
Social Media Scheduling & Management. A busy nonprofit leader like yourself probably doesn’t want to do daily management of your social media accounts, so tools like Hootsuite and Buffer can help with the burden by letting you schedule posts on several social media platforms from one website. Pricing can range from free for an individual (although in the case of Buffer that means you can only schedule up to 10 posts at a time) to $99 for small teams. Both services offer 50% discounts to nonprofits. Both support Facebook, Twitter, Google+, Instagram and LinkedIn. Hootsuite can also support YouTube, while Buffer can manage Pinterest.
Surveys – Get to know your supporters by asking them questions. Find out how your last event went over with the audience or what direction they’d like to see your nonprofit take.
Lastly, where can you go to find out the latest and greatest in nonprofit marketing news? Facebook groups are a great free resource. Check out Thriving Nonprofit with Joan Garry (which has possibly my favorite hashtag - #NonprofitsAreMessy). Some are closed groups, like the Third Sector PR & Comms Network, but you can ask to join those groups via their Facebook page.
So many reasons to be thankful for these tools. Explore and discover what resources could increase your organization’s reach, increase engagement and generally make your nonprofit a stronger and more savvy marketing machine.